Carey Martell

Musings on YouTube, SEO and Social Media

Understanding YouTube Audience Development

Note: This is an older article. I sold my MCN Power Up TV to Thunder Studios in January 2015. I now work as a consultant. Consider hiring me! YouTube channels are a business like any other; you need to understand the conversion funnel process in order to fully optimize your efforts and be successful as a small business owner. The conversion funnel for YouTube content owners looks like this; Let’s talk about each type of person in the funnel and


The Secret to being a Successful YouTuber

Note: This is an older article. I sold my MCN Power Up TV to Thunder Studios in January 2015. I now work as a consultant. Consider hiring me! The Most Important Thing for YouTubers to Know   Let me level with you for a moment. What I’m going to say is the most important thing for ALL YouTubers to hear, and it is the secret to becoming successful on the platform. The secret is simple: Know what your “job” as


YouTubers, Help Me Help You

Note: This is an older article. I sold my MCN Power Up TV to Thunder Studios in January 2015. I now work as a consultant. Consider hiring me! There is a very famous scene in the movie ‘Jerry Maguire‘ where Tom Cruise’s character gets completely fed up with his client, played by Cuba Gooding. Jr. I think the scene is completely applicable to how I feel on a regular basis trying to help YouTubers make more productive decisions. The scene


Martell TV : The Indiegogo Campaign Post-Analysis

I think a lot of people misunderstand what crowdfunding sites like Indiegogo and Kickstarter are. A lot of people think the job of the platform is to market and sell your project. That is not true. Crowdfunding platforms are actually more like an eBay Store listing. It’s an e-commerce page, but it is still a store. You still need to sell your perks and you still need to market the campaign. And you have to reach out. A lot of


Re-designing the Power Up TV Website

Update 5/3/2016: I am no longer affiliated with Power Up TV, having sold the company last year. This article remains for historical purposes. If you’d like the latest info on starting a YouTube MCN consider my book How to Start Your Own YouTube Network: An Insider’s Guide.   I now work as a consultant. Consider hiring me! *** As of this writing, Power Up TV has grown to over 1,200 YouTube Partners and generates almost $10,000 in total revenue per month.


YtTalk.com is used by Maker Studios to astroturf negativity for other networks

The most popular YouTuber forum is Yttalk.com and I’ve had an account there for a good number of years, though I mostly lurked. But today I was banned for defending the Freedom network in this thread, http://yttalk.com/threads/freedom-pledges-to-invest-100-000-for-its-smaller-partners-thoughts.138196/page-7 You can see my ban screen and that it clearly says it was for ‘Spam’.   Of course I wasn’t spamming; as shown by replies back to my posts (such as the one below), I was participating in the discussion. I wrote several


You can get a TV Station + a Custom Website for $300

  I’m writing this to remind folks that, as part of our limited-time offer, you can get a custom made website for your TV Station if you choose the $300 tier (or more).   Like the offer says, you can’t ordinarily find custom website work for $300. This is an incredibly good offer we’re only giving to those early adopters who want to have a Station with us. We’re willing to invest our own time and money helping you be


Why Indie Film-makers Need Their Own TV Stations

One of the smartest things that an indie film-maker can do is run their own TV Station using our app, Martell TV. It will allow you to raise money for any type of film you want to make, ever. Is that too bold of a statement? I’m not apologizing, because I’m speaking truth. Owning your own TV Station allows you to guarantee distribution which means guaranteed ROI for investors. That means you can raise money for anything you want to


How Any YouTuber Can Build a TV Station : A Guide for those without a Radio-TV-Film Degree

The web TV app my company has created is promising a lot to YouTubers. We’ve boasted that it allows YouTubers to operate with the same business model as real broadcasting networks, for just a one-time payment of $200 for a Premium Station. But how does that *really* work, you may wonder? The point of this article is to serve as a basic guide on how I, as the designer of the app, intended it to be used. It is my


Why all YouTubers should have a mailing list

Note: This is an older article. I sold my MCN Power Up TV to Thunder Studios in January 2015. I now work as a consultant. Consider hiring me! As most people who know me have heard, I’ve been running a crowdfunding campaign on Indiegogo to finish our web TV app. I’ve been promoting the project heavily through my social profiles and reaching out to personal friends to do the same, but I kickstarted the project with one technique; a full-throttle


Mid-Campaign Musings; Why I Will Be Successful

This post is a followup to ‘Today I really need all my friends..‘ which I wrote when I launched the Indiegogo campaign. We’re now three weeks in and have (as of this writing) raised $3,300 toward our goal of $40,000. Yay! I have an article I am working on called ‘The Rise of Martell TV – An Indiegogo Examined’ which will delve deeply into how I’ve been raising the money for this campaign, but I won’t be publishing it until after