Carey Martell

Musings on YouTube, SEO and Social Media

The Graveyard of the Streaming Wars

The Streaming Wars is a ruthless battlefield where funding alone cannot guarantee success. Casualties of the streaming wars so far include 9×9.tv, Vidme and Go90 but there are many others too. In this article I’d like to provide my thoughts on why I think several platforms were doomed from the start, and how Zenither has the potential to still rise like a phoenix. Vidme is a notable example as it received a lot of fanfare when it first launched. Thousands


I Don’t Like the Disney Channel and I Don’t Believe Disney+ Will Kill Netflix

If you read my blog it should come as little surprise to learn that I have spent a lot of time studying Disney. The company is one of the biggest players in the entertainment world and the company is often at the fore-front of revolutions in the business. I admit that there are also parts of Walt Disney the man’s personal story which I find eerily mirror my own. For example when I learned the tale of how Charles Mintz


The Advice I Gave YouTube in 2010 and How I Used It to Design Zenither

My experience with YouTube stretches back all the way to its initial launch in 2005. I was among the first people to actively watch videos on the platform, and I created my own account in 2006 to publish my own videos, too. So as a long time user of the platform I have experienced all of the changes which had occurred on the platform, and seen how it changed over time. There have been times I had the opportunity to


Ahsoka Tano and the Importance of Character Development

I have written a few posts in the past that are very critical of Disney’s handling of the Star Wars property since their acquisition. The majority of my criticisms boil down to Disney trying to force Star Wars to fit into the MCU model. What I realize I haven’t spoken enough about is what I do like about Star Wars in general. As far as sagas go, I much prefer the original trilogy (IV to VI). This is the Star


The exploitation of children by social media sites is ridiculous and unnecessary

This article will likely be shorter than I could really elaborate on but I wanted to make a note of something. I am a fan of the YouTube Channel Nexpo which recently made the following video about a “children’s chat” site that allows adults to interact with children, seemingly to solicit them.       The responses the site admins gave about how they cannot secure the site is rather ridiculous. Look I have been using the internet since I


How to Stay Motivated as the World Burns Around You

Welcome to 2020, where nothing seems to go right. The year was starting out pretty good. I was super excited. We were going to pitch at some events at SXSW and get into conferences. And then we all know what happened. Now the world is crazy. It can be easy to sink into a depression about the current state of the world, but it’s helpful for me at least to remember where I have been before so that I know


Why I Hate Almost Everything Disney Star Wars Except The Mandalorian

Last year in May I wrote a blog titled, “Why Disney’s Star Wars Strategy Isn’t Going to Work and What They Should Do”. It was a followup to my post, “Why I Think Star Wars: The Last Jedi was a Bad Movie“. It’s been over a year, and now the most recent Disney SW film, The Rise of Skywalker, has been released to reviews even more critical the TLJ was. And right off the bat, let’s be clear here that


Why YouTubers Should Start Channels on Zenither Before January 1st 2020

As you all should be aware, come Jan 1st YouTube is implementing AI bots to go on seek and destroy missions to remove children oriented channels from their platform. Channels deemed kids content will not appear in search, will lose commenting and they will also stop notifying subscribers about new video uploads. This is not hyperbole; this is happening. If you want to keep your businesses you have to adapt to the changing times. You need a new home for


How YouTubers Can Survive FTC COPPA Apocalypse (Join Zenither)

I don’t know how many of my friends who are YouTubers pay attention and see my posts these days. But I wanted to remind people that I am the President of Zenither, a multi-channel video streaming platform. We’re a startup with four patents on our video streaming technology that allows 24/7 TV channels to be managed and controlled with a laptop, making it as easy to run a TV network as it is to manage a YouTube channel. While we’re


Ghostbusters 2020 Prediction: It’ll Probably Work

Everyone has heard that the Ghostbusters franchise has a new film coming next year which is titled at the moment as ‘Ghostbusters 2020’. There hasn’t been many official details released about it but from what I have read, it sounds promising. In the past I have been extremely critical of Sony’s handling of the Ghostbusters franchise. I wrote two blog articles about the attempted 2016 reboot film; the first article correctly predicted the movie would bomb. I really want to


An Introduction to Dynamic Television Broadcasting System Used by Zenither

Intro: With our Zenither TV Anywhere platform we have built “cable TV without the cable“. We believe our technology can allow us to be the #1 TV carrier in the world. This is a boastful statement but it is one based upon the strength of the technology which we have imagined and engineered. It’s not a hypothetical; right now we are doing TV broadcasting in a way that nobody else is doing it and which we believe is the future


The Entrepreneurial Life Requires Sacrifice

Six years ago ( 2012 ) I bought new shoes. This was to replace the pair of shoes pictured above, which I had purchased when I got out of the Army in 2005. So I wore these shoes for seven years. I took a photo of these shoes before I threw them away because I wanted to remember that. I’m starting this blog post by mentioning this because I think it illustrates how little money I had in my young


What Movie Theatres Should Do to Survive a Digital First World

It’s no secret that the movie theatre industry is in trouble. Last year attendance declined to a 23 year low. And while the foreign box office grows in revenue size much of this growth has been in countries like China which have restricted rules and only allow a small number of foreign films to receive theatrical distribution per year. Studios like Legendary Entertainment have allowed themselves to be purchased by Chinese owners in attempts to bypass these restrictions but these efforts