I’d like to let you all know about some new exciting things that have been occurring here at MBS the past two months! Those of you following our Facebook page will know we’ve been making continual progress every day and we’re getting closer to launch, but for those who haven’t been following our page, here’s an update.
1. New offices: We’ve upgraded our offices to a location in downtown Los Angeles that is about 2,000 square feet. Our staff has settled in and we expect to be here for the next 5-6 months when we’ll need additional space for new hires we’ll make at that point. We’re currently planning to conduct an event for new media influencers, industry talent, brand representatives and other industry at our offices on June 15th. We anticipate attendance to be around 150-200 people. Those of you who are investors in MBS and would like to attend should reach out to us to be included in the VIP list.
2. Sneak Peak video: If you’d like to take a look at the current state of the Zenither platform we’ve made it easy for you. Just take a look at this recent video.
As you can tell by this video, we’re extremely close to being able to launch. The mobile apps are being polished up by our talented and hard working development team. We expect to launch these apps into the market in July with around 70 channels available for viewing — which is on par with other TV Anywhere apps currently in the market. However due to the nature of our patent pending ‘Dynamic stations’ system we expect to scale the number of TV networks available in our platform rapidly at a pace our competitors will not be able to match. It’s entirely possible that we could have over a thousand channels operating through Zenither by the end of this year, providing hundreds of thousands of high quality TV episodes and movies from content providers big and small.
3. First Commercial: Hayhoe Studios recently completed filming our first commercial starring model and actress Brennah Black. This commercial is catered to content providers and not Viewers, but is still an important milestone for the company. A central element of our marketing strategy is to convince content providers (especially new media creators) to operate TV networks through Zenither using our patent pending ‘Dynamic station’ system. As a result much of our early marketing efforts will be focused on reaching the leadership of production companies, film distributors and traditional TV networks as well as YouTube stars. Every time we bring a notable content producer into our universe, we’ll inherit a sizable portion of their fanbases as registered users of Zenither. We believe this is the fastest and most economical way to grow the Zenither userbase in addition to also proving our hypothesis; that if you give new media creators the tools to run their own TV networks then they will produce large volumes of high quality original content while ensuring ROIs on their content investments. And if the business models works for the indies, then it will also work for the majors, too. We look forward to proving this hypothesis before year’s end.
The cast of our first commercial.
We do intend to produce a more traditional commercial aimed at audiences in September once we have launched in July. Please look forward to that commercial, too!
4. Zenither’s slogan: After brainstorming with our team internally we have chosen ‘Watch it all‘ as our motto. We’re not just aiming to be another place for you to watch videos; we want Zenither to be the best place to watch any kind of video entertainment content, whether it is TV shows, movies, or livestreams, in any content genre. We believe that ‘Watch it all‘ best communicates this vision for our company as well as informing users of what kinds of content you’ll be able to watch; all of it!
Once again, thanks so much for your support and I look forward to sharing more exciting news with you all during our next newsletter.
President, Martell Broadcasting Systems, Inc.