Carey Martell

Musings on YouTube, SEO and Social Media

The Graveyard of the Streaming Wars

The Streaming Wars is a ruthless battlefield where funding alone cannot guarantee success. Casualties of the streaming wars so far include 9×9.tv, Vidme and Go90 but there are many others too. In this article I’d like to provide my thoughts on why I think several platforms were doomed from the start, and how Zenither has the potential to still rise like a phoenix. Vidme is a notable example as it received a lot of fanfare when it first launched. Thousands


The Advice I Gave YouTube in 2010 and How I Used It to Design Zenither

My experience with YouTube stretches back all the way to its initial launch in 2005. I was among the first people to actively watch videos on the platform, and I created my own account in 2006 to publish my own videos, too. So as a long time user of the platform I have experienced all of the changes which had occurred on the platform, and seen how it changed over time. There have been times I had the opportunity to


Why YouTubers Should Start Channels on Zenither Before January 1st 2020

As you all should be aware, come Jan 1st YouTube is implementing AI bots to go on seek and destroy missions to remove children oriented channels from their platform. Channels deemed kids content will not appear in search, will lose commenting and they will also stop notifying subscribers about new video uploads. This is not hyperbole; this is happening. If you want to keep your businesses you have to adapt to the changing times. You need a new home for


The Entrepreneurial Life Requires Sacrifice

Six years ago ( 2012 ) I bought new shoes. This was to replace the pair of shoes pictured above, which I had purchased when I got out of the Army in 2005. So I wore these shoes for seven years. I took a photo of these shoes before I threw them away because I wanted to remember that. I’m starting this blog post by mentioning this because I think it illustrates how little money I had in my young


What Movie Theatres Should Do to Survive a Digital First World

It’s no secret that the movie theatre industry is in trouble. Last year attendance declined to a 23 year low. And while the foreign box office grows in revenue size much of this growth has been in countries like China which have restricted rules and only allow a small number of foreign films to receive theatrical distribution per year. Studios like Legendary Entertainment have allowed themselves to be purchased by Chinese owners in attempts to bypass these restrictions but these efforts


Zenither Open Beta Has Launched!!!

( This is a copy of the shareholder newsletter, also available at https://www.startengine.com/martell-broadcasting-systems ) Hi all, This is the moment you’ve been waiting for. The Zenither TV Anywhere platform has now launched in open beta mode! You can download the Android app at https://play.google.com/store/apps/details?id=com.sciodev.zenither or watch the Free web app from the button at the top of http://www.zenither.com/ website. The iPhone / iOS app has a few more things to tidy up but we expect it to go live toward the end of this week


Pre-Launch Party & Thunder Studios Lawsuit Update

( This blog post is a copy of the shareholder newsletter published by Martell Broadcasting Systems, Inc. on 6/22/2018 and is available to read publicly at our Start Engine listing page at https://www.startengine.com/martell-broadcasting-systems ) Hi folks, As this is our shareholder newsletter it is my job to keep everyone informed about matters of relevance to equity stakeholders. As we had two important events occur this month, I’m writing this newsletter a little early in order to honor my fiduciary duty as President


June Update: New Features, Our First Commercial and More!

Hi folks, I’d like to let you all know about some new exciting things that have been occurring here at MBS the past two months! Those of you following our Facebook page will know we’ve been making continual progress every day and we’re getting closer to launch, but for those who haven’t been following our page, here’s an update. 1. New offices: We’ve upgraded our offices to a location in downtown Los Angeles that is about 2,000 square feet. Our staff has settled


Programmatic Advertising on User-Generated Content is a Fundamentally Flawed Business Model That Makes The World Darker

YouTube, Facebook and other platforms whose core business model is to serve programmatic ads on user-generated content are making the world a darker place to live. There has been a lot of news headlines about a lot of scandals involving YouTube, Facebook and other platforms whose core business model is to serve programmatic ads on user-generated content. I find the entire situation greatly redeeming considering even back in 2013 I was talking about the problems with this business model. It’s


Zenither April Update: New GUI and Other News

Hi folks, sorry for the long radio silence. We’ve had a lot of exciting things behind the scenes here at MBS, Inc. I want to give ya’ll a quick update so you stay informed on what has occurred and what is happening. 1. New GUI: We’ve got a brand new final design for the graphical user interface for Zenither. More photos can be viewed at our Facebook Page https://www.facebook.com/zenitherTV 2. Patents: We’ve filed numerous patents related to the technology powering the Zenither application.


2018 Digital Nomad Go Bag and Carry on Travel Luggage Kit List

It’s strange for me to realize something. I’ve been operating as a digital nomad for the past few years while building up Martell Broadcasting Systems yet I’ve never done any specific blogs about the subject. I think I’ve learned a lot of important lessons along the way and so I want to share some of this hard-won knowledge with others. I’ve had to do a lot of long road trips, and I’ve also found myself stuck overnight at an airport


The Master Plan for Martell Broadcasting Systems

We live in an exciting time. The JOBS Act allows regular people to invest into startups with the potential to become the next Facebook / Google / Apple / Time Warner / Disney. Through a platform like Start Engine we can potentially raise $1.07 million from the general public and use that money to catapult our Zenither app into the market with features that both viewers and content creators deserve and which no other platform is providing. So let’s get


We’ve Launched Zenither!

The Zenither video streaming application is now live! Now you can watch videos the way you would watch traditional television shows and it is possible for anyone to create a virtual TV station and keep 100% of the ad revenue! But we’ve also opened a round of fundraising. For the next 90 days you can purchase voting shares in our company for as low as $200! Learn more https://www.startengine.com/martell-broadcasting-systems