In the past I have written about how many authors are getting bad information on how to promote a self-published book. One of my core strengths as an entrepreneur is my marketing ability. It’s taken a lot of time, but by suffering through a lot of mistakes I’ve managed to find a process that works for me. I had built the Power Up TV network using certain techniques, and I’ve also applied these techniques to the books I have written,
The Entrepreneurial Life Requires Sacrifice
Six years ago ( 2012 ) I bought new shoes. This was to replace the pair of shoes pictured above, which I had purchased when I got out of the Army in 2005. So I wore these shoes for seven years. I took a photo of these shoes before I threw them away because I wanted to remember that. I’m starting this blog post by mentioning this because I think it illustrates how little money I had in my young
What Movie Theatres Should Do to Survive a Digital First World
It’s no secret that the movie theatre industry is in trouble. Last year attendance declined to a 23 year low. And while the foreign box office grows in revenue size much of this growth has been in countries like China which have restricted rules and only allow a small number of foreign films to receive theatrical distribution per year. Studios like Legendary Entertainment have allowed themselves to be purchased by Chinese owners in attempts to bypass these restrictions but these efforts
Zenither Open Beta Has Launched!!!
( This is a copy of the shareholder newsletter, also available at https://www.startengine.com/martell-broadcasting-systems ) Hi all, This is the moment you’ve been waiting for. The Zenither TV Anywhere platform has now launched in open beta mode! You can download the Android app at https://play.google.com/store/apps/details?id=com.sciodev.zenither or watch the Free web app from the button at the top of http://www.zenither.com/ website. The iPhone / iOS app has a few more things to tidy up but we expect it to go live toward the end of this week
Pre-Launch Party & Thunder Studios Lawsuit Update
( This blog post is a copy of the shareholder newsletter published by Martell Broadcasting Systems, Inc. on 6/22/2018 and is available to read publicly at our Start Engine listing page at https://www.startengine.com/martell-broadcasting-systems ) Hi folks, As this is our shareholder newsletter it is my job to keep everyone informed about matters of relevance to equity stakeholders. As we had two important events occur this month, I’m writing this newsletter a little early in order to honor my fiduciary duty as President
How to be Happy
“So trade that typical for something colorful And if it’s crazy, live a little crazy You can play it sensible, a king of conventional Or you can risk it all and see….” -Hugh Jackman, as P.T. Barnum in ‘The Greatest Showman’. I can be an acquired taste. I made a decision several years ago, to just try to be brutally honest when giving advice and I’ve tried to make this blog be a largely unfiltered place for my thoughts about
June Update: New Features, Our First Commercial and More!
Hi folks, I’d like to let you all know about some new exciting things that have been occurring here at MBS the past two months! Those of you following our Facebook page will know we’ve been making continual progress every day and we’re getting closer to launch, but for those who haven’t been following our page, here’s an update. 1. New offices: We’ve upgraded our offices to a location in downtown Los Angeles that is about 2,000 square feet. Our staff has settled
Reddit’s Ask Historians is a Perfect Example of the Flaws of User-Generated Content
A week ago I published an article discussing how programmatic advertising enables user-generated content platforms to earn revenue and how it’s making the world a darker place. It’s not an opinion I am alone in; former high ranking reddit employee, Dan McComas, has also written an article titled “I Fundamentally Believe That My Time at Reddit Made the World a Worse Place“. This post is going to illuminate another way in which user-generated content platforms like reddit make our world a
Why Disney’s Star Wars Strategy Isn’t Going to Work and What They Should Do
I’d previously written an article discussing mis-steps in the SW franchise in ‘Why I think Star Wars The Last Jedi Was a Bad Movie‘. This can be considered a follow up since ‘Solo‘ continues the pattern of mismanagement of the brand. The Hollywood Reporter recently published an article by Pamela McClintock titled “Will Dismal Solo Box Office Cause Disney to Rethink Star Wars Strategy?”. I sure hope so. Due to PR spin focused on declaring new box office records being
Programmatic Advertising on User-Generated Content is a Fundamentally Flawed Business Model That Makes The World Darker
YouTube, Facebook and other platforms whose core business model is to serve programmatic ads on user-generated content are making the world a darker place to live. There has been a lot of news headlines about a lot of scandals involving YouTube, Facebook and other platforms whose core business model is to serve programmatic ads on user-generated content. I find the entire situation greatly redeeming considering even back in 2013 I was talking about the problems with this business model. It’s
Zenither April Update: New GUI and Other News
Hi folks, sorry for the long radio silence. We’ve had a lot of exciting things behind the scenes here at MBS, Inc. I want to give ya’ll a quick update so you stay informed on what has occurred and what is happening. 1. New GUI: We’ve got a brand new final design for the graphical user interface for Zenither. More photos can be viewed at our Facebook Page https://www.facebook.com/zenitherTV 2. Patents: We’ve filed numerous patents related to the technology powering the Zenither application.
Why I Think Star Wars: The Last Jedi Was A Bad Movie
I held off writing down my opinions related to this film in this blog for a number of months partly because I was busy focusing on Zenither, but also because I wanted time to reflect and listen to all sides. But I still feel my initial assessment when I watched the film in theatres is correct — that Star Wars: The Last Jedi is a bad movie. Not bad in the sense it didn’t do what I wanted it to
2018 Digital Nomad Go Bag and Carry on Travel Luggage Kit List
It’s strange for me to realize something. I’ve been operating as a digital nomad for the past few years while building up Martell Broadcasting Systems yet I’ve never done any specific blogs about the subject. I think I’ve learned a lot of important lessons along the way and so I want to share some of this hard-won knowledge with others. I’ve had to do a lot of long road trips, and I’ve also found myself stuck overnight at an airport