On this blog you’ll find a lot of articles I have tagged as YouTube Advice (click here to find them all). I like to consider myself pretty knowledgeable about using YouTube and I enjoy sharing this knowledge.

Tonight I took the exam for YouTube Audience Growth Certification.

In the immortal words of Peter Venkman: “No Studying.



That said, I only got away with no studying because I’ve been using the YouTube CMS system for Content ID management for the past three years, and I know enough about audience develop to have written my own book on the subject.

Unless you actually took the six-hour (!) video course YouTube offers OR have lots of experience using the Content ID system, you’re not likely to pass. I was actually surprised to see so many Content ID related questions in the test, as the certificate is titled ‘Audience Growth’.



Carey Martell is the President of Martell Broadcasting Systems, Inc. He is also the founder of the Power Up TV multi-channel network (acquired by Thunder Digital Media in January 2015). Carey formerly served as the Vice President of Thunder TV, the internet television division of Thunder Digital Media. In the past he has also been the Director of Alumni Membership for Tech Ranch Austin as well as the event organizer for the Austin YouTube Partner monthly meetups. Prior to his role at MBS, Inc. and his career as a video game developer and journalist, Carey served in the US Army for 5 years, including one tour of duty during Operation Iraqi Freedom. Carey is a member of the Veterans of Foreign Wars. Carey also moonlights as the host of The RPG Fanatic Show, an internet television show on YouTube which has accumulated over 3.7 million views.