Carey Martell

Musings on YouTube, SEO and Social Media

How to Start Your Own YouTube Network: An Insider’s Guide – Now Available!

As the founder of a successful YouTube multi-network (which sold last year to a film studio) I am often asked to consult for companies that want to understand how to launch their own networks. I’m generally happy to share my knowledge and assist, but sometimes people can’t afford my consultation fees. I’m reluctant to offer free advice because explaining how multi-channel networks work and how to start one from scratch is a very time consuming process, and I just don’t


Why Facebook Audience Insights Showed ‘Ghostbusters’ Reboot Was a Bad Idea

I’m posting this ahead of the Ghostbusters reboot launch because I want Hollywood to wake up. I want the industry to stop making movies that the market very clearly does not want, and start focusing on films that people actually want to see. I believe focusing on films that people actually want to see will lead to a more stable film industry and avoid the costly mistakes such as the Ghostbusters reboot will be. Also, I’m a Ghostbusters fan. I


Now Available! Ultimate Instagram Book: How to Growth Hack 1,000 Likes in 90 Days

I’ve been writing a storm on my laptop these past few weeks and now I am happy to announce yet another book. This book is on the subject of using the social network app Instagram and how to grow a larger audience with it. Instagram can be a powerful weapon in your online social media marketing arsenal and with so many people using it nowadays from all ages and backgrounds, it really has a vast potential to help you reach


‘YouTube Sponsorships: How Creators Like You Can Fund Your Channel’ Now Available on Amazon Kindle

Today I release yet another book for the Amazon Kindle marketplace, YouTube Sponsorships: How Creators Like You Can Fund Your Channel. This straight-forward guide details the method behind how to identify, approach and pitch brand sponsors to secure deals for your YouTube channel. Each year companies spend $17 Billion on sponsorships. This is an ideal source of funding to tap into for any YouTube creator. However, many video bloggers simply have no idea what a good sponsorship deal is. They


Agile SCRUM for Film-makers: How to Produce Movies & TV Shows In Half the Time

Introduction to SCRUM for Filmmakers SCRUM is a method of agile workflow designed to empower team members to complete tasks by making decisions at the individual level. It offers a system of breaking complex tasks down into simpler tasks that, once completed, result in the complex task to be accomplished. It is called ‘SCRUM’ because the process was inspired by the way rugby teams work together during games. Though SCRUM is primarily used by software development teams, its process can


How to Write a Good Pitch for a TV Show : Ghostbusters 3 Example

Having Trouble Writing a Good TV Pitch? You’re Not Alone During my time as Vice President of the Thunder TV division at Thunder Digital Media I listened to a lot of pitches for films and shows. While much of the material was created by YouTubers and indie film producers, there was some material produced by seasoned industry pros that I found to be just……well, not good would be the nicest way to put it. Laughably bad would be my honest


‘The Lean Channel: YouTube for Entrepreneurs’ Book Now Available

One of the most popular articles on my blog is my guide for creating a YouTube gaming channel. Considering this, several months ago I started writing a detailed book that explains how to build a business around a YouTube channel. The result is The Lean Channel: YouTube for Entrepreneurs. The book is basically an expanded version of the blog article, with information not covered in the article. You can order the book off Amazon, as a Kindle eBook or the


Top 10 Ways to Doom Your Own Startup

By this point in my life I’ve had a lot of experience with startups. I’ve started several companies which had successes and failures, and I’ve been part of startups created by others. I’ve even done a fair amount of consulting to other people’s companies. Consistently I’ve noticed 10 things that will doom a startup to failure, and I’d like to share this list with others in the hopes these common mistakes can be avoided. #1: Mismanage your Resources With a


The Next Adventure

As of September 17th 2015, my time as the Vice President of Thunder TV has ended. I’d like to share a post mortem report about the Thunder TV division, but alas confidentiality agreements prevent me from doing so. It’s a shame because the story would make for a great startup case study. On the bright side the experiences I gained were useful. For nine months I spearheaded the transformation of Thunder Studios (a very traditional film studio focused on stage rentals)


Why Thunder TV Is Important

Note: I no longer work at Thunder Studios having exited the company. This article is an archive of my thoughts while serving as Vice President of Thunder TV. We tend to focus too much on the technology and the business of entertainment, and we often forget that film-making – even in the online video world — is an art. Art is about expressing ideas and communicating values.  Art connects people through these ideas, and ideas are powerful because they transcend


Lamenting the Death of the Small Town Video Rental Store

As a person whose career is predicated on internet-based distribution of TV shows and movies it may shock you to learn there is a part of me that mourns for those who have been put out of business along the way. I should make it clear though: I don’t find myself shedding any tears for the conglomerate chains like Hollywood Video or Blockbuster Video; these two chains ran the mom and pop video stores out of town, and those where