Carey Martell

Musings on YouTube, SEO and Social Media

Hire Me as a Consultant for your Business!

Do you like the information you’ve been finding on my blog or reading in my books? Great! Did you know you can hire me as a consultant? You most certainly can! Check out my site http://www.startyourownmcn.com/ for details on my consultation services and rates. PS: I primarily consult companies wishing to become MCNs but my skills and knowledge can apply to any kind of business. If you think I might be a good fit for your venture feel free to reach


Quick Guide to YouTube Channel Growth

Over the years I’ve written a large number of articles offering advice to YouTube creators. I thought it might be helpful to provide an easy to read list so that people can find them without needing to dig through my entire blog. YouTube Specific How to Build a Successful YouTube Channel – This is one of my most popular articles. The guide is focused around gaming channels but the information can apply to any channels. Lean Channel Supplements – This


The Obvious Reason Why the Ben-Hur Remake Bombed

Owen Gleiberman writes for Variety that Ben-Hur bombed because it did not have any “movie stars”. or not the right ones or some such. I’m here to tell you that’s not the reason at all. It has nothing to do with the actors. It has to do with the fact the book Ben-Hur is practically unknown even in fundamentalist Christian circles today. No mass group of people are filled with a pressing need to go watch another cinematic interpretation of it.


The Movie Reviewers of Today are Out of Touch with Audiences

It seems the vast majority of movie reviewers today live in some kind of Bizzaro World where good is bad and bad is good. It’s become blatantly obvious that the reviewers whom media publications hire to inform the public are failing to do so. My guess is they are using a separate set of criteria to judge the movies than the consumer does and this is coming about due to a collusion among them. Secret journalist email lists are not unheard


The Flawed Arguments About Female Discrimination in the Film Industry

I am not a conservative person. I’m totally okay with gender-neutral bathrooms, paid maternal leave and the right for women to have access to birth control / abortions. I’ve never factored in a person’s gender, race or sexual orientation when I considered them for employment, having only cared about if they had the necessary skills to do the work I needed of them. I’m not particularly interested in the personal lives of individuals unless studying their life helps me better


Ghostbusters Reboot Flopped. Why it Deserved to Bomb For Its Marketing

As I predicted back in March, Ghostbusters (2016) failed at the box office. Its Thursday opening in the States was only $3.4M. Throughout the weekend the film continued to play to largely empty rooms.  Other recent Thursday openers: Finding Dory (200m budget) made 5.9 million. The Secret Life of Pets (75m budget) made 5.3 million. Jurassic World (150m budget) made 18.5 million. Deadpool (58m budget) made 12.7 million. Man of Steel (225m budget) made 21 million. Batman V Superman (250m


How to Start Your Own YouTube Network: An Insider’s Guide – Now Available!

As the founder of a successful YouTube multi-network (which sold last year to a film studio) I am often asked to consult for companies that want to understand how to launch their own networks. I’m generally happy to share my knowledge and assist, but sometimes people can’t afford my consultation fees. I’m reluctant to offer free advice because explaining how multi-channel networks work and how to start one from scratch is a very time consuming process, and I just don’t


Why Facebook Audience Insights Showed ‘Ghostbusters’ Reboot Was a Bad Idea

I’m posting this ahead of the Ghostbusters reboot launch because I want Hollywood to wake up. I want the industry to stop making movies that the market very clearly does not want, and start focusing on films that people actually want to see. I believe focusing on films that people actually want to see will lead to a more stable film industry and avoid the costly mistakes such as the Ghostbusters reboot will be. Also, I’m a Ghostbusters fan. I


Now Available! Ultimate Instagram Book: How to Growth Hack 1,000 Likes in 90 Days

I’ve been writing a storm on my laptop these past few weeks and now I am happy to announce yet another book. This book is on the subject of using the social network app Instagram and how to grow a larger audience with it. Instagram can be a powerful weapon in your online social media marketing arsenal and with so many people using it nowadays from all ages and backgrounds, it really has a vast potential to help you reach


‘YouTube Sponsorships: How Creators Like You Can Fund Your Channel’ Now Available on Amazon Kindle

Today I release yet another book for the Amazon Kindle marketplace, YouTube Sponsorships: How Creators Like You Can Fund Your Channel. This straight-forward guide details the method behind how to identify, approach and pitch brand sponsors to secure deals for your YouTube channel. Each year companies spend $17 Billion on sponsorships. This is an ideal source of funding to tap into for any YouTube creator. However, many video bloggers simply have no idea what a good sponsorship deal is. They


Agile SCRUM for Film-makers: How to Produce Movies & TV Shows In Half the Time

Introduction to SCRUM for Filmmakers SCRUM is a method of agile workflow designed to empower team members to complete tasks by making decisions at the individual level. It offers a system of breaking complex tasks down into simpler tasks that, once completed, result in the complex task to be accomplished. It is called ‘SCRUM’ because the process was inspired by the way rugby teams work together during games. Though SCRUM is primarily used by software development teams, its process can


How to Write a Good Pitch for a TV Show : Ghostbusters 3 Example

Having Trouble Writing a Good TV Pitch? You’re Not Alone During my time as Vice President of the Thunder TV division at Thunder Digital Media I listened to a lot of pitches for films and shows. While much of the material was created by YouTubers and indie film producers, there was some material produced by seasoned industry pros that I found to be just……well, not good would be the nicest way to put it. Laughably bad would be my honest