Carey Martell

Musings on YouTube, SEO and Social Media

How to Build a Successful YouTube Gaming Channel

Anyone saying things like “luck” or to “just make good content” doesn’t understand how YouTube works. There are actual steps you must take to engage with viewers to build an audience, and it’s not something that can be broken down into a few bullet points. Fore-warning: This article is lengthy and exhaustive. It includes almost everything I know about building a successful YouTube channel, culled from years of my own mistakes and advice from creators more successful than myself. If you


Why social news sites like N4G and reddit are failures

I’m an artist just like anyone else, so why am I persecuted just because my paintbrush is Final Cut Pro and After Effects, and my canvas is YouTube? In the past I’ve written about mod abuse at gaming sites that claim to be “social news” (those that allow users to submit info) before on my YouTube marketing blog, but now I’m adding a video detailing my recent clash with two N4G mods. Before watching this video, I just want to


Trip Update: Our App Works on Sony Smart TVs!

First I want to apologize for not having done the video updates until now. It was my intent to update every day, but we have no wi-fi at the Air Bnb rental. For those who don’t know, I’m currently in Los Angeles, CA meeting with potential investors, clients and other web TV creators about Martell TV. I’m also shooting a documentary about the journey, because I want to highlight the challenges startups in the internet television space face that are


My Life As a Mildly Popular YouTuber

I was recently asked to explain what my background in web television is, and why I’m so passionate about building Martell TV as a next generation TV Station platform. So in this post I’ll write a summarized bio of my life as a mildly popular YouTuber. There is a lot of press out there about how hundreds of people have built careers and fortunes from YouTube. Almost everyone has heard of creators like PewDiePie, smosh, Annoying Orange, RayWilliamJohnson, The Angry


Please Help Me Get To LA To Save My Startup

They say things get darkest before the dawn. It’s time to test it. I’ve been on a long journey with this startup, and it’s nearing the end-point. We just have a little further to go. I could write a lengthy post about all the many reasons, but it’ll be faster to just watch the video. If anything about what we’re doing resonates with you, please donate something. Anything will help, really. I will blog the names of all the pledgers


What I learned during Austin Startup Weekend

Last weekend I took part in the Startup Weekend event here in Austin. This year it was hosted at Tech Ranch Austin. For those who don’t know, Startup Weekend is like a 48 hour film contest for startups; several teams assembled by participants try to launch a startup in a weekend and compete for the chance to enter the global contest of startups. There are several thousand dollars of valuable services available to win. I was a member of the


Lessons Learned Pre-Seed as a Startup CEO

My startup has reached the point where we are making Station sales, and I think this is a good time to reflect on the things I’ve learned getting to this point. Most executives seem to talk about what went wrong after the company has ended, but I’d never heard of Sonar until I read their post-mortem. So I’m going to write a post-mortem report today, when sharing such thoughts is more valuable to myself and my readers. Besides, it’ll be fun


How Television Will Be Next Year

There are several reasons why the traditional television model has been dying in the past decade. Some of these reasons are increased competition for viewer interest from video games, social sites like Facebook and online video platforms like YouTube and Netflix. But the most important reason is that TV channels that were originally focused on niche audiences ( examples: MTV, Sci-Fi and TLC ) have been forced to program their stations with cheaply produced reality shows designed to appeal to


Why Google Will Be Taken Down a Few Notches Soon

I used to love Google and all the amazing things they did. I’ve been using the Chrome browser since it launched, and I’ve used Gmail accounts exclusively since 2004; I was among those who received a beta invite key. But as the years go by, Google has gotten more greedy. It’s cliche to bring up their informal motto of “Don’t be evil” but it’s now clear to me that Google’s definition of evil is very different from my own concept


State of the Network (November 2nd 2013)

As I mentioned back in June, we’re currently in the process of getting a seed investment. An investment is a 4-6 month process. One challenge for us to grow the Martell Brothers Studios network organically has been our difficulty in getting channels into the network. Some of you may recall that we had to ask you to make brand new channels so we could add you, because you’d already entered your channel into a Partnership with Google and/or you had


How to Start a YouTube MCN Network : A Guide

Update: This is a very old article and video so I have revised this posting.  Not all of the information in this video is accurate. For example, it doesn’t cost $1 million+ to start an MCN anymore as the costs of operation have been greatly reduced by the introduction of automation software designed for MCN management. If you want assistance with starting a YouTube MCN you should see my page http://www.startyourownmcn.com/ for a list of consultation services I can provide,


YouTube’s intentional disconnect from its customers

So the other day a YouTube employee announced they are removing the private YouTube creator thread (used for many years by long-time Partners to have intelligent discussions) and posted this, After we gave our feedback, ytCheryl edited her post to remove the request for our opinions, Of course, unless you subscribe to that Google Product forum to receive email alerts from new posts (like I do) you’d never realize she edited her post. Fortunately I am able to show the


Post SXSW and Martell TV Phase II

Well SXSW came and went. We had a lot of events we attended, and made some great contacts. We’re now showing off some demo footage of the Martell TV beta app, which we will release next month. But we’ve also released an Indiegogo page for our round 2 development.