Carey Martell

Musings on YouTube, SEO and Social Media

The YouTube Entrepreneur’s Guide to VidCon

It’s the final day of VidCon and I’m sitting at the hotel waiting to pickup my suit for the day, so I thought I’d write a little guide for attendees of future VidCon events who are also entrepreneurs and want to make the most of the event. This is my first time attending VidCon, but not my first time attending conventions. I’ve worked as a game journalist for four years, and have attended a lot of entrepreneur focused networking events. I’m


*Today I really need all my friends to take 5 minutes and read this post.*

I am 31 years old right now, and seven years ago I started down this journey that is presently at a crossroads. SEVEN YEARS. I was 24 when I committed myself to breaking into the web TV industry, and now I’m 31. If I was to write about everything I have been through on this journey, it would fill hundreds of pages. It would be a book, and wouldn’t fit as a status update. So I’ll summarize as thus: I


The Rise of Power Up TV : Behind the Curtain

Update 5/3/2016: I am no longer affiliated with Power Up TV, having sold the company last year. This article remains for historical purposes. If you’d like the latest info on starting a YouTube MCN consider my book How to Start Your Own YouTube Network: An Insider’s Guide.  You can also hire me as a consultant. *** While pitching Martell TV  to investors I have often had angels grill me about my projections concerning the cost to advertise our internet stations and


Life as a vagabond entrepeneur

They say that the only thing certain in life is death and taxes, but the truth is dreams are renewable. Life isn’t over until it’s over. By some appearances it may seem I’ve been quiet this past month, but the truth is far from it. My rebranded YouTube multichannel network (MCN) Power Up TV! is doing fairly well, even though I’ve yet to do any marketing for it. This is largely due to the affiliate marketing program we’re using to incentivize


While the music plays on…

But I am not allowed to show the crowd What happens when romance has gone I must hide my feels singing through my tears While the music plays on So as some people have learned, I am moving Martell Broadcasting Systems, Inc. to Los Angeles. Why? I supposed everyone deserves an explanation of some kind. First you must understand. I am the founder of a startup that is raising money. No matter how much I might like to say certain


Do you want a co-working space for video production professionals in Austin?

For the past six months I have been hosting the Austin YouTube Creator Meetup group at Tech Ranch Austin. We’ve grown to nearly 100 members and several people have approached me about the idea of creating a community space for members to access shared production equipment and film stages. This seemed like a good idea to me, but I wasn’t sure how to best execute it. Places like channelAustin do exist but aren’t catered to YouTube channel creators, and the membership


How to Build a Successful YouTube Gaming Channel

Anyone saying things like “luck” or to “just make good content” doesn’t understand how YouTube works. There are actual steps you must take to engage with viewers to build an audience, and it’s not something that can be broken down into a few bullet points. Fore-warning: This article is lengthy and exhaustive. It includes almost everything I know about building a successful YouTube channel, culled from years of my own mistakes and advice from creators more successful than myself. If you


Why social news sites like N4G and reddit are failures

I’m an artist just like anyone else, so why am I persecuted just because my paintbrush is Final Cut Pro and After Effects, and my canvas is YouTube? In the past I’ve written about mod abuse at gaming sites that claim to be “social news” (those that allow users to submit info) before on my YouTube marketing blog, but now I’m adding a video detailing my recent clash with two N4G mods. Before watching this video, I just want to


Trip Update: Our App Works on Sony Smart TVs!

First I want to apologize for not having done the video updates until now. It was my intent to update every day, but we have no wi-fi at the Air Bnb rental. For those who don’t know, I’m currently in Los Angeles, CA meeting with potential investors, clients and other web TV creators about Martell TV. I’m also shooting a documentary about the journey, because I want to highlight the challenges startups in the internet television space face that are


My Life As a Mildly Popular YouTuber

I was recently asked to explain what my background in web television is, and why I’m so passionate about building Martell TV as a next generation TV Station platform. So in this post I’ll write a summarized bio of my life as a mildly popular YouTuber. There is a lot of press out there about how hundreds of people have built careers and fortunes from YouTube. Almost everyone has heard of creators like PewDiePie, smosh, Annoying Orange, RayWilliamJohnson, The Angry


Please Help Me Get To LA To Save My Startup

They say things get darkest before the dawn. It’s time to test it. I’ve been on a long journey with this startup, and it’s nearing the end-point. We just have a little further to go. I could write a lengthy post about all the many reasons, but it’ll be faster to just watch the video. If anything about what we’re doing resonates with you, please donate something. Anything will help, really. I will blog the names of all the pledgers


What I learned during Austin Startup Weekend

Last weekend I took part in the Startup Weekend event here in Austin. This year it was hosted at Tech Ranch Austin. For those who don’t know, Startup Weekend is like a 48 hour film contest for startups; several teams assembled by participants try to launch a startup in a weekend and compete for the chance to enter the global contest of startups. There are several thousand dollars of valuable services available to win. I was a member of the


Lessons Learned Pre-Seed as a Startup CEO

My startup has reached the point where we are making Station sales, and I think this is a good time to reflect on the things I’ve learned getting to this point. Most executives seem to talk about what went wrong after the company has ended, but I’d never heard of Sonar until I read their post-mortem. So I’m going to write a post-mortem report today, when sharing such thoughts is more valuable to myself and my readers. Besides, it’ll be fun