Carey Martell

Musings on YouTube, SEO and Social Media

FAQ for Trolls

As a mild-web celebrity (If there was a D list for YouTubers, I guess I’d be on it) I get a lot of trolling. I sometimes reply to it, I sometimes ignore it. But now I think I’ll just write an FAQ and continually update it. This is a time saving life-hack; just make an FAQ filled with my pre-recorded responses to my trolls.  Any time one of these trolls reaches out I’ll just forward them to this article. Case in point,


Why all YouTubers should have a mailing list

Note: This is an older article. I sold my MCN Power Up TV to Thunder Studios in January 2015. I now work as a consultant. Consider hiring me! As most people who know me have heard, I’ve been running a crowdfunding campaign on Indiegogo to finish our web TV app. I’ve been promoting the project heavily through my social profiles and reaching out to personal friends to do the same, but I kickstarted the project with one technique; a full-throttle


Mid-Campaign Musings; Why I Will Be Successful

This post is a followup to ‘Today I really need all my friends..‘ which I wrote when I launched the Indiegogo campaign. We’re now three weeks in and have (as of this writing) raised $3,300 toward our goal of $40,000. Yay! I have an article I am working on called ‘The Rise of Martell TV – An Indiegogo Examined’ which will delve deeply into how I’ve been raising the money for this campaign, but I won’t be publishing it until after


The YouTube Entrepreneur’s Guide to VidCon

It’s the final day of VidCon and I’m sitting at the hotel waiting to pickup my suit for the day, so I thought I’d write a little guide for attendees of future VidCon events who are also entrepreneurs and want to make the most of the event. This is my first time attending VidCon, but not my first time attending conventions. I’ve worked as a game journalist for four years, and have attended a lot of entrepreneur focused networking events. I’m


The Rise of Power Up TV : Behind the Curtain

Update 5/3/2016: I am no longer affiliated with Power Up TV, having sold the company last year. This article remains for historical purposes. If you’d like the latest info on starting a YouTube MCN consider my book How to Start Your Own YouTube Network: An Insider’s Guide.  You can also hire me as a consultant. *** While pitching Martell TV  to investors I have often had angels grill me about my projections concerning the cost to advertise our internet stations and


Life as a vagabond entrepeneur

They say that the only thing certain in life is death and taxes, but the truth is dreams are renewable. Life isn’t over until it’s over. By some appearances it may seem I’ve been quiet this past month, but the truth is far from it. My rebranded YouTube multichannel network (MCN) Power Up TV! is doing fairly well, even though I’ve yet to do any marketing for it. This is largely due to the affiliate marketing program we’re using to incentivize


While the music plays on…

But I am not allowed to show the crowd What happens when romance has gone I must hide my feels singing through my tears While the music plays on So as some people have learned, I am moving Martell Broadcasting Systems, Inc. to Los Angeles. Why? I supposed everyone deserves an explanation of some kind. First you must understand. I am the founder of a startup that is raising money. No matter how much I might like to say certain


How to Build a Successful YouTube Gaming Channel

Anyone saying things like “luck” or to “just make good content” doesn’t understand how YouTube works. There are actual steps you must take to engage with viewers to build an audience, and it’s not something that can be broken down into a few bullet points. Fore-warning: This article is lengthy and exhaustive. It includes almost everything I know about building a successful YouTube channel, culled from years of my own mistakes and advice from creators more successful than myself. If you


Why social news sites like N4G and reddit are failures

I’m an artist just like anyone else, so why am I persecuted just because my paintbrush is Final Cut Pro and After Effects, and my canvas is YouTube? In the past I’ve written about mod abuse at gaming sites that claim to be “social news” (those that allow users to submit info) before on my YouTube marketing blog, but now I’m adding a video detailing my recent clash with two N4G mods. Before watching this video, I just want to


My Life As a Mildly Popular YouTuber

I was recently asked to explain what my background in web television is, and why I’m so passionate about building Martell TV as a next generation TV Station platform. So in this post I’ll write a summarized bio of my life as a mildly popular YouTuber. There is a lot of press out there about how hundreds of people have built careers and fortunes from YouTube. Almost everyone has heard of creators like PewDiePie, smosh, Annoying Orange, RayWilliamJohnson, The Angry


Please Help Me Get To LA To Save My Startup

They say things get darkest before the dawn. It’s time to test it. I’ve been on a long journey with this startup, and it’s nearing the end-point. We just have a little further to go. I could write a lengthy post about all the many reasons, but it’ll be faster to just watch the video. If anything about what we’re doing resonates with you, please donate something. Anything will help, really. I will blog the names of all the pledgers


What I learned during Austin Startup Weekend

Last weekend I took part in the Startup Weekend event here in Austin. This year it was hosted at Tech Ranch Austin. For those who don’t know, Startup Weekend is like a 48 hour film contest for startups; several teams assembled by participants try to launch a startup in a weekend and compete for the chance to enter the global contest of startups. There are several thousand dollars of valuable services available to win. I was a member of the


Fearing Failure Is A Completely Worthless Habit

Tonight I opened my email to receive a letter from the executive director of CTAN (Central Texas Angels Network) informing me that my company was not accepted for consideration in the current funding cycle. Oh well.  Last week Mark Cuban responded to one of my email cold calls saying the company wasn’t for him. Oh well. Yesterday a potential CTO candidate who might be able to help us finish development of Martell TV with a team working for equity…he wrote