Carey Martell

Musings on YouTube, SEO and Social Media

State of the Network (November 2nd 2013)

As I mentioned back in June, we’re currently in the process of getting a seed investment. An investment is a 4-6 month process. One challenge for us to grow the Martell Brothers Studios network organically has been our difficulty in getting channels into the network. Some of you may recall that we had to ask you to make brand new channels so we could add you, because you’d already entered your channel into a Partnership with Google and/or you had


Giving things “a good try”

I was talking to my dad the other day and expressing my frustrations with how the company has not grown as swiftly as I’ve wanted it to, but not for lack of trying. I tend to have at least two meetings every day with potential investors or clients. Although we have some interested parties we haven’t secured any deals because most investors want to see clients, and most clients want to see more features. It’s the whole chicken-and-egg dilemma. My


How to Start a YouTube MCN Network : A Guide

Update: This is a very old article and video so I have revised this posting.  Not all of the information in this video is accurate. For example, it doesn’t cost $1 million+ to start an MCN anymore as the costs of operation have been greatly reduced by the introduction of automation software designed for MCN management. If you want assistance with starting a YouTube MCN you should see my page http://www.startyourownmcn.com/ for a list of consultation services I can provide,


Hey OkCupid, you just lost a 9 year customer. Here’s why:

About a month ago I found myself unable to login to my account. I couldn’t even reset my account. All I got was a message saying “Sorry, we’re having technical difficulties right now. Check back later.” I did a Google search for that string and discovered this “technical difficulties” message is what you display when you ban accounts. Seriously?? You banned my account? I’ve used the site pretty much since it came out. I’ve answered pretty much every question in


Reddit, why do you hate indie creators so much?

I originally posted this into /r/AskReddit, where it was (expectedly) ignored. It is about how reddit’s self-promotion policy is hugely flawed. I decided to repost here so those outside that community’s bubble might read it. ———- My name is Carey Martell. I am entrepreneur, game journalist, disabled veteran and CEO of an Austin, TX based Youtube MCN. I’m probably best known for my web series, http://www.youtube.com/TheRpgFanatic/ and my LinkedIn profile is here www.linkedin.com/pub/carey-martell/37/b20/9b4 for verification. As the years go by I find myself less


Bank of America, you have inconvenienced me for the last time.

Bank of America, eventually your people are going to wonder why you lost me as a customer. This is the reason. I need a bank who will honor their own checks. Bank of America clearly has a policy to not do so if they can find some trivial reason to not pay, even if it’s due to a mistake they caused in the first place. I’d also like a bank who doesn’t close their “existing mortgage loan departments” on Sat


Post SXSW and Martell TV Phase II

Well SXSW came and went. We had a lot of events we attended, and made some great contacts. We’re now showing off some demo footage of the Martell TV beta app, which we will release next month. But we’ve also released an Indiegogo page for our round 2 development.


Looking Forward: SXSW 2013

Now that I got the messy and uncomfortable, but necessary, blog post out of the way, I want to share my excitement for the events this month. I have made a lot of progress going through the Venture Forth program, and my pitch deck is nearly complete. I will be attending a variety of startup showcase events and performing pitches to potential investors. I hope to create a lot of positive buzz about my company, and get an investment so


The Public Domain and YouTube

There are around 50,000 films in the public domain, and this is good. Major networks like Turner Broadcasting Systems started out airing films and shorts in the public domain, and were able to grow empires by running advertising on the content. So it stands to reason that Youtubers can employ the same technique to fill gaps of programming and increase revenue for developing their own networks, right? Not exactly. Youtube has a fingerprinting technology called Content ID, which is available to


Why I Don’t Like The Media Conglomerates

As a company focused on entertainment, the most natural place to find investors would be from one of the major media conglomerates like News Corp. or Time Warner. Our competitor Maker Studios has certainly gone that route already, raising about 30 million dollars by doing so. But that is not the path I am taking Martell Brothers and I’ll tell you why: The world is too small. When a handful of companies own practically everything, that doesn’t give a lot of air


This is the beginning of the blog

It’s been almost six months since we launched our internet television network, so in the interest of becoming more transparent about how we run and what direction we are heading, I thought it was time to start running a personal blog. I’m no stranger to blogging, as I have maintained a few over the years, but I’ve never made any kind of personal diary blog. Let me bring you up to speed on how things have gone: I started watching