Carey Martell

Musings on YouTube, SEO and Social Media

How to Create a Successful Facebook Fan Page Audience

The way you think about Facebook is probably wrong. This flawed thought process is holding you back. Facebook is *not* your personal diary, something to be kept hidden from all except close friends and family. Facebook is a distribution system to push messages to a list of people who are interested in you as an individual. It’s very similar to a mailing list. Once you accept that, you can use Facebook super successfully to drive traffic to anything you want. There


Why Thunder TV Is Important

Note: I no longer work at Thunder Studios having exited the company. This article is an archive of my thoughts while serving as Vice President of Thunder TV. We tend to focus too much on the technology and the business of entertainment, and we often forget that film-making – even in the online video world — is an art. Art is about expressing ideas and communicating values.  Art connects people through these ideas, and ideas are powerful because they transcend


Lamenting the Death of the Small Town Video Rental Store

As a person whose career is predicated on internet-based distribution of TV shows and movies it may shock you to learn there is a part of me that mourns for those who have been put out of business along the way. I should make it clear though: I don’t find myself shedding any tears for the conglomerate chains like Hollywood Video or Blockbuster Video; these two chains ran the mom and pop video stores out of town, and those where


Update: What’s Happened in Five Months as VP of Thunder TV

Note: I no longer work at Thunder Studios having exited the company. This article is an archive of my thoughts while serving as Vice President of Thunder TV. It dawned on me that it’s been five months since I took on the duties of Vice President of Thunder TV, the television division at Thunder Studios. As my new set of responsibilities have occupied a lot of my time, I’ve forgotten to keep this blog updated with what has transpired. I


I was interviewed on Big Pitch Radio today!

I was invited to be a guest entrepreneur on Big Pitch Radio today (airing in over 30 markets!) You can listen to the recorded podcast by going to the March 2015 archive page and looking for Episode 59 – 3/30/2015 – Jon Weisblatt www.upgradeusa.com, SDR Ventures, Carey Martell. Thanks for having me on the show guys!  


How Winning is Done

 (This is a copy of a Facebook post I wrote a few nights ago when I was semi-drunk. After reflection I stand by what semi-drunk me said.) I was reading this article. They say that Millennials are going to be “the next great generation”. They are wrong. It’s not going to be just anyone born after 1980; it’s going to primarily be the ones who have military service & actually took something away from it. A lot of my age


Power Up TV MCN Acquired by Thunder Studios

Thunder Studios acquired Power Up TV at the start of the New Year and with it my services as an executive player in the YouTube and online video streaming market. I have become the Vice President of Thunder TV, and its sister network Power Up TV, to develop and manage the department responsible for establishing a vertically integrated production studio.  This will include the renovations of 150,000 sqft studio facilities with a state-of-the-art production hub for content creators, $150,000 funding


A Prophecy For What The Film industry Will Be in 2020

There is a tendency in business to, once you’ve found a model that works, stay the course and not become distracted chasing trends. FedEx founder and CEO Fred Smith once said: “In business, the big thing is making sure the big thing stays the big thing.” I think that is a generally good idea, but sometimes the market truly is shifting in a way that forces a dramatic change in the business model. I think that time is upon us for


The Challenges of Building a YouTube Multichannel Network from Scratch

Note: This is an older article. I sold my MCN Power Up TV to Thunder Studios in January 2015. I now work as a consultant. Consider hiring me! Every week I am contacted by someone who wants to start a YouTube network and many of them act like all they have to do is make a website and a forum, and things will just happen. Or I get contacted by people who question my network’s numbers; they doubt we really


My YouTube Audience Growth Certificate

On this blog you’ll find a lot of articles I have tagged as YouTube Advice (click here to find them all). I like to consider myself pretty knowledgeable about using YouTube and I enjoy sharing this knowledge. Tonight I took the exam for YouTube Audience Growth Certification. In the immortal words of Peter Venkman: “No Studying.”   That said, I only got away with no studying because I’ve been using the YouTube CMS system for Content ID management for the


The Secret to being a Successful YouTuber

Note: This is an older article. I sold my MCN Power Up TV to Thunder Studios in January 2015. I now work as a consultant. Consider hiring me! The Most Important Thing for YouTubers to Know   Let me level with you for a moment. What I’m going to say is the most important thing for ALL YouTubers to hear, and it is the secret to becoming successful on the platform. The secret is simple: Know what your “job” as


YouTubers, Help Me Help You

Note: This is an older article. I sold my MCN Power Up TV to Thunder Studios in January 2015. I now work as a consultant. Consider hiring me! There is a very famous scene in the movie ‘Jerry Maguire‘ where Tom Cruise’s character gets completely fed up with his client, played by Cuba Gooding. Jr. I think the scene is completely applicable to how I feel on a regular basis trying to help YouTubers make more productive decisions. The scene