Carey Martell

Musings on YouTube, SEO and Social Media

The Flawed Arguments About Female Discrimination in the Film Industry

I am not a conservative person. I’m totally okay with gender-neutral bathrooms, paid maternal leave and the right for women to have access to birth control / abortions. I’ve never factored in a person’s gender, race or sexual orientation when I considered them for employment, having only cared about if they had the necessary skills to do the work I needed of them. I’m not particularly interested in the personal lives of individuals unless studying their life helps me better


Ghostbusters Reboot Flopped. Why it Deserved to Bomb For Its Marketing

As I predicted back in March, Ghostbusters (2016) failed at the box office. Its Thursday opening in the States was only $3.4M. Throughout the weekend the film continued to play to largely empty rooms.  Other recent Thursday openers: Finding Dory (200m budget) made 5.9 million. The Secret Life of Pets (75m budget) made 5.3 million. Jurassic World (150m budget) made 18.5 million. Deadpool (58m budget) made 12.7 million. Man of Steel (225m budget) made 21 million. Batman V Superman (250m


How to Use Facebook Audience Insights to Perform Market Research For Your Startup

Many people have heard that Facebook is a useful way for brands to directly connect to potential customers, but they may not know why. The reason is simple to understand: Facebook has built its business on data, and it uses information about its users to sell advertisements. Users willingly give Facebook access into their personalities and habits. Facebook uses that knowledge to decide what products are most likely to appeal to different kinds of users to when serving ads for


How to Start Your Own YouTube Network: An Insider’s Guide – Now Available!

As the founder of a successful YouTube multi-network (which sold last year to a film studio) I am often asked to consult for companies that want to understand how to launch their own networks. I’m generally happy to share my knowledge and assist, but sometimes people can’t afford my consultation fees. I’m reluctant to offer free advice because explaining how multi-channel networks work and how to start one from scratch is a very time consuming process, and I just don’t


Monster Crate Club and Creep World

Hey friends, I just wanted to let you know about something, in case you haven’t been keeping up to date with my Twitter or Facebook posts. My publishing imprint, Martell Books, has started expanding into fiction to compliment the nonfiction business related books I’ve been publishing. One of these projects is Creep World, a series of children’s horror novels (there’s about six of them out right now!) by Luther Darkmore. Additionally Martell Books is launching a monthly subscription box service


The Tech Bubble Will Burst, and It Is Gonna Hurt

It’s coming. The lessons of the Dot.Com Bubble days have been forgotten by the business elite. We now have all these “unicorn” companies with over a $1B in valuation, even though very few of them have any profits to justify such a valuation. The valuation is based purely on over-hyped metrics like subscriber count and “engagement”, and not on cash-flow. Due to a lack of cash-flow the startups instead sell the dream that these userbases can be successfully monetized —


‘Stunt Lightsaber Combat’ Book Reaches Top of Amazon Best-seller List

My new book ‘Stunt Lightsaber Combat for Beginners’ has hit the #6 best-seller spot for the martial arts category on Amazon. The book has been out for about three weeks and selling pretty well. I’m better known for my writings about business development and marketing, so it’s great to see that books about my other interests are also well received. I also want to give a big thank you to Ultrasabers for helping spread the word about the book. Soon


Is ‘Kisses in Tokyo’ Really Bad? Review of the Ili translator video

As a marketer, topics about how to introduce a new product to the market interest me. Recently there has been a lot of discussion about a device called ili that is a pretty advanced translator that doesn’t require an internet connection. Most of the discussion has been over a specific video the company is using to promote the device. Buzzfeed called it “creepy”. and claimed it was sexual harassment? But is this video really so wrong? I’m going to take a


How to Promote Your Book Like an Intelligent Human Being, Unlike Lisa L. Spangenberg and MacAllister at Absolute Write Watercooler

Update: Looks like I was IP banned from the Absolute Write Watercooler, despite having a forum account with hundreds of posts and was created back in 2006. In the last post I read before the banning (and which I tried to reply to) Admin MacAllister accused me of trying to promote a book even though I never posted a link to anything! Laughable. All I did was point out how her chum was dispensing horribly incorrect advice to self-published authors


Get Your Free Sample Download – Intro to Lightsaber Combat eBook

Hello friend, Interested in learning how to duel with a lightsaber? Well, I’ve published a detailed and comprehensive guide for beginners called ‘Stunt Lightsaber Combat for Beginners: The Unofficial Guide to Dueling Like a Jedi‘ which can be purchased from Amazon for as low as $9.99 BUT perhaps you’d like a sample of the quality before you buy? I’ve put together a short 11 page guide that teaches two very basic strikes and three guard poses. This short guidebook is


‘Stunt Lightsaber Combat for Beginners’ Now Available

My newest book, ‘Stunt Lightsaber Combat for Beginners: The Unofficial Guide to Dueling Like a Jedi‘ launched the other day and already it’s been well received. The Facebook Page for the book, Lightsaber Combat, has gained over 640 followers and 38,000+ post impressions within the first 24 hours. This is certainly one of my most unusual textbooks; the majority of my work is focused on social media marketing and business strategy, but like anyone else I have hobbies and interests that lay


‘Facebook Marketing: Guide to Strategies That Don’t Suck’ Now Available on Kindle

Hey, all. Been pretty busy with a variety of projects and totally forgot I published a new book on the 22nd. I’ve blogged about Facebook related subjects before but never put together a comprehensive guide to growing an audience with the platform. Now I have and the book is titled Facebook Marketing: Guide to Strategies That Don’t Suck. Book Description: Facebook is a relatively new platform but its influence cannot be denied; currently Facebook has 1.55 billion active users from


Now Available! Ultimate Instagram Book: How to Growth Hack 1,000 Likes in 90 Days

I’ve been writing a storm on my laptop these past few weeks and now I am happy to announce yet another book. This book is on the subject of using the social network app Instagram and how to grow a larger audience with it. Instagram can be a powerful weapon in your online social media marketing arsenal and with so many people using it nowadays from all ages and backgrounds, it really has a vast potential to help you reach