Carey Martell

Musings on YouTube, SEO and Social Media

The Tech Bubble Will Burst, and It Is Gonna Hurt

It’s coming. The lessons of the Dot.Com Bubble days have been forgotten by the business elite. We now have all these “unicorn” companies with over a $1B in valuation, even though very few of them have any profits to justify such a valuation. The valuation is based purely on over-hyped metrics like subscriber count and “engagement”, and not on cash-flow. Due to a lack of cash-flow the startups instead sell the dream that these userbases can be successfully monetized —


‘Stunt Lightsaber Combat’ Book Reaches Top of Amazon Best-seller List

My new book ‘Stunt Lightsaber Combat for Beginners’ has hit the #6 best-seller spot for the martial arts category on Amazon. The book has been out for about three weeks and selling pretty well. I’m better known for my writings about business development and marketing, so it’s great to see that books about my other interests are also well received. I also want to give a big thank you to Ultrasabers for helping spread the word about the book. Soon


Is ‘Kisses in Tokyo’ Really Bad? Review of the Ili translator video

As a marketer, topics about how to introduce a new product to the market interest me. Recently there has been a lot of discussion about a device called ili that is a pretty advanced translator that doesn’t require an internet connection. Most of the discussion has been over a specific video the company is using to promote the device. Buzzfeed called it “creepy”. and claimed it was sexual harassment? But is this video really so wrong? I’m going to take a


How to Promote Your Book Like an Intelligent Human Being, Unlike Lisa L. Spangenberg and MacAllister at Absolute Write Watercooler

Update: Looks like I was IP banned from the Absolute Write Watercooler, despite having a forum account with hundreds of posts and was created back in 2006. In the last post I read before the banning (and which I tried to reply to) Admin MacAllister accused me of trying to promote a book even though I never posted a link to anything! Laughable. All I did was point out how her chum was dispensing horribly incorrect advice to self-published authors


Get Your Free Sample Download – Intro to Lightsaber Combat eBook

Hello friend, Interested in learning how to duel with a lightsaber? Well, I’ve published a detailed and comprehensive guide for beginners called ‘Stunt Lightsaber Combat for Beginners: The Unofficial Guide to Dueling Like a Jedi‘ which can be purchased from Amazon for as low as $9.99 BUT perhaps you’d like a sample of the quality before you buy? I’ve put together a short 11 page guide that teaches two very basic strikes and three guard poses. This short guidebook is


‘Stunt Lightsaber Combat for Beginners’ Now Available

My newest book, ‘Stunt Lightsaber Combat for Beginners: The Unofficial Guide to Dueling Like a Jedi‘ launched the other day and already it’s been well received. The Facebook Page for the book, Lightsaber Combat, has gained over 640 followers and 38,000+ post impressions within the first 24 hours. This is certainly one of my most unusual textbooks; the majority of my work is focused on social media marketing and business strategy, but like anyone else I have hobbies and interests that lay


‘Facebook Marketing: Guide to Strategies That Don’t Suck’ Now Available on Kindle

Hey, all. Been pretty busy with a variety of projects and totally forgot I published a new book on the 22nd. I’ve blogged about Facebook related subjects before but never put together a comprehensive guide to growing an audience with the platform. Now I have and the book is titled Facebook Marketing: Guide to Strategies That Don’t Suck. Book Description: Facebook is a relatively new platform but its influence cannot be denied; currently Facebook has 1.55 billion active users from


Now Available! Ultimate Instagram Book: How to Growth Hack 1,000 Likes in 90 Days

I’ve been writing a storm on my laptop these past few weeks and now I am happy to announce yet another book. This book is on the subject of using the social network app Instagram and how to grow a larger audience with it. Instagram can be a powerful weapon in your online social media marketing arsenal and with so many people using it nowadays from all ages and backgrounds, it really has a vast potential to help you reach


How to Write a Good Pitch for a TV Show : Ghostbusters 3 Example

Having Trouble Writing a Good TV Pitch? You’re Not Alone During my time as Vice President of the Thunder TV division at Thunder Digital Media I listened to a lot of pitches for films and shows. While much of the material was created by YouTubers and indie film producers, there was some material produced by seasoned industry pros that I found to be just……well, not good would be the nicest way to put it. Laughably bad would be my honest


Top 10 Ways to Doom Your Own Startup

By this point in my life I’ve had a lot of experience with startups. I’ve started several companies which had successes and failures, and I’ve been part of startups created by others. I’ve even done a fair amount of consulting to other people’s companies. Consistently I’ve noticed 10 things that will doom a startup to failure, and I’d like to share this list with others in the hopes these common mistakes can be avoided. #1: Mismanage your Resources With a


The Next Adventure

As of September 17th 2015, my time as the Vice President of Thunder TV has ended. I’d like to share a post mortem report about the Thunder TV division, but alas confidentiality agreements prevent me from doing so. It’s a shame because the story would make for a great startup case study. On the bright side the experiences I gained were useful. For nine months I spearheaded the transformation of Thunder Studios (a very traditional film studio focused on stage rentals)


What I Learned About Business From Playing MMORPGs

When I was 15 years old I started playing an online videogame called Nexus: The Kingdom of the Winds. I’ve previously written a little about that before. What I didn’t write about was my experience with a player-ran organization within that game. The group was called Chonguns, and it was an officially recognized subpath in the game. Subpaths are similar to a guild like in other MMORPGs but with unique special abilities that can be used for roleplaying, PvE, PVP