Carey Martell

Musings on YouTube, SEO and Social Media

Reddit’s Ask Historians is a Perfect Example of the Flaws of User-Generated Content

A week ago I published an article discussing how programmatic advertising enables user-generated content platforms to earn revenue and how it’s making the world a darker place. It’s not an opinion I am alone in; former high ranking reddit employee, Dan McComas, has also written an article titled “I Fundamentally Believe That My Time at Reddit Made the World a Worse Place“. This post is going to illuminate another way in which user-generated content platforms like reddit make our world a


Why Disney’s Star Wars Strategy Isn’t Going to Work and What They Should Do

I’d previously written an article discussing mis-steps in the SW franchise in ‘Why I think Star Wars The Last Jedi Was a Bad Movie‘. This can be considered a follow up since ‘Solo‘ continues the pattern of mismanagement of the brand. The Hollywood Reporter recently published an article by Pamela McClintock titled “Will Dismal Solo Box Office Cause Disney to Rethink Star Wars Strategy?”. I sure hope so. Due to PR spin focused on declaring new box office records being


Programmatic Advertising on User-Generated Content is a Fundamentally Flawed Business Model That Makes The World Darker

YouTube, Facebook and other platforms whose core business model is to serve programmatic ads on user-generated content are making the world a darker place to live. There has been a lot of news headlines about a lot of scandals involving YouTube, Facebook and other platforms whose core business model is to serve programmatic ads on user-generated content. I find the entire situation greatly redeeming considering even back in 2013 I was talking about the problems with this business model. It’s


Zenither April Update: New GUI and Other News

Hi folks, sorry for the long radio silence. We’ve had a lot of exciting things behind the scenes here at MBS, Inc. I want to give ya’ll a quick update so you stay informed on what has occurred and what is happening. 1. New GUI: We’ve got a brand new final design for the graphical user interface for Zenither. More photos can be viewed at our Facebook Page https://www.facebook.com/zenitherTV 2. Patents: We’ve filed numerous patents related to the technology powering the Zenither application.


Why I Think Star Wars: The Last Jedi Was A Bad Movie

I held off writing down my opinions related to this film in this blog for a number of months partly because I was busy focusing on Zenither, but also because I wanted time to reflect and listen to all sides. But I still feel my initial assessment when I watched the film in theatres is correct — that Star Wars: The Last Jedi is a bad movie. Not bad in the sense it didn’t do what I wanted it to


2018 Digital Nomad Go Bag and Carry on Travel Luggage Kit List

It’s strange for me to realize something. I’ve been operating as a digital nomad for the past few years while building up Martell Broadcasting Systems yet I’ve never done any specific blogs about the subject. I think I’ve learned a lot of important lessons along the way and so I want to share some of this hard-won knowledge with others. I’ve had to do a lot of long road trips, and I’ve also found myself stuck overnight at an airport


The Master Plan for Martell Broadcasting Systems

We live in an exciting time. The JOBS Act allows regular people to invest into startups with the potential to become the next Facebook / Google / Apple / Time Warner / Disney. Through a platform like Start Engine we can potentially raise $1.07 million from the general public and use that money to catapult our Zenither app into the market with features that both viewers and content creators deserve and which no other platform is providing. So let’s get


Announcing Zenither, a Multi-channel Streaming Video Platform App

Many years ago I talked and showed videos about an app my company produced called ‘Martell TV’. Although I developed a prototype I had trouble finding funding to complete and fully launch it with the full feature set I had in mind. I ended up shelving it and starting the Power Up TV MCN, which my company would sell to Thunder Studios in 2015. It is now 2017 and after a great deal of behind the scenes work and preparation,


Why Hollywood Movie Studios Are Doing Poorly at the Domestic Box Office

People wonder why studios are doing so poorly at the box office this year — Sony has made $179M domestically this year as an example. These are the core problems as I see it. Problem #1: It’s expensive to go to the movies. The rising price of tickets doesn’t help but the food prices are also too high for the low quality that it usually is. It costs about $50 for two parents with one child once you factor in


How Film-makers Can Use Wefunder for Equity Based Crowdfunding of Movies

Legal Disclaimer Use this article to learn more about equity based crowdfunding and what your campaign might look like. Then hire a lawyer and an accountant to further advise you. Equity based crowdfunding under the JOBS Act is available only to companies based in the United States. This guide is provided as-is, with no warranties. It is not legal advice.  The author does not take responsibility for anything that results from using this guide. About the Author Carey Martell is an


Hire Me as a Consultant for your Business!

Do you like the information you’ve been finding on my blog or reading in my books? Great! Did you know you can hire me as a consultant? You most certainly can! Check out my site http://www.startyourownmcn.com/ for details on my consultation services and rates. PS: I primarily consult companies wishing to become MCNs but my skills and knowledge can apply to any kind of business. If you think I might be a good fit for your venture feel free to reach


The Movie Reviewers of Today are Out of Touch with Audiences

It seems the vast majority of movie reviewers today live in some kind of Bizzaro World where good is bad and bad is good. It’s become blatantly obvious that the reviewers whom media publications hire to inform the public are failing to do so. My guess is they are using a separate set of criteria to judge the movies than the consumer does and this is coming about due to a collusion among them. Secret journalist email lists are not unheard


The Feminist Schizophrenic Who Society Did Fail

I’ve made a few prior blog posts that might give people the idea I don’t like women. This is simply not the case; I just regard myself as immune to the kind of identity politics that obstructs people from looking at a situation clearly. There are indeed problems facing women in our culture. I’d like to talk about one such individual whom our society has failed, but not for the reasons that radfems usually give. For the past few hours