Many years ago I talked and showed videos about an app my company produced called ‘Martell TV’. Although I developed a prototype I had trouble finding funding to complete and fully launch it with the full feature set I had in mind. I ended up shelving it and starting the Power Up TV MCN, which my company would sell to Thunder Studios in 2015.

It is now 2017 and after a great deal of behind the scenes work and preparation, I will be launching the app under the new name Zenither .  You can read the details about it at

Zenither is currently undergoing completion of the web app, which is expected to be ready for launch in September. The app will support Stations creating a 24/7 programmatic day schedule (like cable TV), VOD, and live-streaming. We have a few content partners lined up to provide content at launch, and my company will also operate a few stations that play music video content and other kinds of entertainment.

We’ll also open a round of funding under Regulation Crowdfunding rules. We’ll be using the platform Wefunder to solicit the funds. Expect an announcement about the round opening in the next few weeks. The money raised will be used to finish the iOS and Android mobile apps, in addition to adding new features such as a sophisticated search engine that allows for localized results (so you can find Stations that are broadcasting near you, such as local news shows) and a licensing library so that Station owners can license videos from third parties and broadcast that content on their Stations. The licensing library will be integrated with the app and it will be easy to edit the content for insertion into the broadcast feed.

Stay tuned for more updates! You may consider following our Facebook page to stay in touch.



Carey Martell is the President of Martell Broadcasting Systems, Inc. He is also the founder of the Power Up TV multi-channel network (acquired by Thunder Digital Media in January 2015). Carey formerly served as the Vice President of Thunder TV, the internet television division of Thunder Digital Media. In the past he has also been the Director of Alumni Membership for Tech Ranch Austin as well as the event organizer for the Austin YouTube Partner monthly meetups. Prior to his role at MBS, Inc. and his career as a video game developer and journalist, Carey served in the US Army for 5 years, including one tour of duty during Operation Iraqi Freedom. Carey is a member of the Veterans of Foreign Wars. Carey also moonlights as the host of The RPG Fanatic Show, an internet television show on YouTube which has accumulated over 3.7 million views.