One of the most popular articles on my blog is my guide for creating a YouTube gaming channel.

Considering this, several months ago I started writing a detailed book that explains how to build a business around a YouTube channel. The result is The Lean Channel: YouTube for Entrepreneurs.

The book is basically an expanded version of the blog article, with information not covered in the article.

You can order the book off Amazon, as a Kindle eBook or the more traditional print version.


Have you ever wanted to start a business centered around producing YouTube videos? This book serves as a guide for the complete novice instructing in how to get started on your path to becoming a new media sensation and make money. Learn everything from how to setup your channel to how to brand your show.

Supplemental Material:

The book mentions there is additional downloads and information located on my book. You can find that information at

Photos of the Printed Book

the-lean-channel-youtube-book1 the-lean-channel-youtube-book2 the-lean-channel-youtube-book3 the-lean-channel-youtube-book5 the-lean-channel-youtube-book4

Update 12/3/2015: 

I’m surprised how well the book has been received. It’s currently one of the top selling books for the ‘video production’ category.


More Books:

Other books written by me that you might enjoy.

YouTube Sponsorships: How Creators Like You Can Fund Your Channel


Carey Martell is the President of Martell Broadcasting Systems, Inc. He is also the founder of the Power Up TV multi-channel network (acquired by Thunder Digital Media in January 2015). Carey formerly served as the Vice President of Thunder TV, the internet television division of Thunder Digital Media. In the past he has also been the Director of Alumni Membership for Tech Ranch Austin as well as the event organizer for the Austin YouTube Partner monthly meetups. Prior to his role at MBS, Inc. and his career as a video game developer and journalist, Carey served in the US Army for 5 years, including one tour of duty during Operation Iraqi Freedom. Carey is a member of the Veterans of Foreign Wars. Carey also moonlights as the host of The RPG Fanatic Show, an internet television show on YouTube which has accumulated over 3.7 million views.