Over the years I’ve written a large number of articles offering advice to YouTube creators. I thought it might be helpful to provide an easy to read list so that people can find them without needing to dig through my entire blog.

YouTube Specific

How to Build a Successful YouTube Channel – This is one of my most popular articles. The guide is focused around gaming channels but the information can apply to any channels.

Lean Channel Supplements – This page has downloadable templates for a number of things I discuss in my book, The Lean Channel: YouTube for Entrepreneurs.

The YouTube Entrepreneurs Guide to VidCon – Advice for how to make your VidCon visits very productive for growing your channel.

Understanding YouTube Audience Development – A brief guide in how to grow audiences on YouTube.

Good Games to Play for your Gaming Channel – Some helpful suggestions for those wanting to make a gaming channel.

Why All YouTubers Should Have a Mailing List – Don’t use email to communicate with your subscribers? You’re doing it wrong.

The Secret to Becoming a Successful YouTuber – A blunt truth essay on having the correct mindset for success.

The Public Domain and YouTube – Musings on one of the problems with Content ID and how it is abused.

YouTube, Censorship, Satire and Democracy – An essay I wrote on the importance of free speech and its role in the YouTube ecosystem.

MCN Specific

The Rise of Power Up TV – This article discusses how I launched and grew my MCN in the early days.

The Challenges of Building a MCN from Scratch – More info on how I built my MCN in the early days.

Re-Designing the Power Up TV Website – Even more information on how I built my MCN.

The React World Fiasco Demonstrates the Difficulties of Launching an MCN – Musings on how even seasoned YouTube stars can sometimes not understand the market mentality.

What Happened During the First Five Months as VP of Thunder TV – A detailed list of what it is like building an MCN as a division of an existing company.

Facebook Related

How to use Facebook Audience Insights to do Market Research – This can also be used for identifying the target audience of your channel.

How to Create a Successful Facebook Fan Page Audience – Step by step detailed guide on exactly what to do.

Pitching your Channel

Six Rules for Funding a Web Series – Some basic information on how to secure funding for your web show.

How to Write a Pitch for your TV Show – A step by step example in how to pitch your web series, film or TV show.


Top 10 Ways to Doom Your Own Startup – I believe this information applies to any business owner, even YouTube creators.

How Winning is Done – Some inspirational words that may be useful to you.

What I Learned During Austin Startup Weekend – Some useful things for any business owner.

Lessons Learned Pre-Seed as a Startup CEO – More useful advice.

What I Learned about Business from Playing MMOs – Musings on how guild management can provide useful and practical lessons.

Got more questions? Interested in hiring me as a consultant? Click here for more information. 


Carey Martell is the President of Martell Broadcasting Systems, Inc. He is also the founder of the Power Up TV multi-channel network (acquired by Thunder Digital Media in January 2015). Carey formerly served as the Vice President of Thunder TV, the internet television division of Thunder Digital Media. In the past he has also been the Director of Alumni Membership for Tech Ranch Austin as well as the event organizer for the Austin YouTube Partner monthly meetups. Prior to his role at MBS, Inc. and his career as a video game developer and journalist, Carey served in the US Army for 5 years, including one tour of duty during Operation Iraqi Freedom. Carey is a member of the Veterans of Foreign Wars. Carey also moonlights as the host of The RPG Fanatic Show, an internet television show on YouTube which has accumulated over 3.7 million views.