Carey Martell

Musings on YouTube, SEO and Social Media

Zenither Ver.1.1 Released! We Have New Features!

Hi folks, I wanted to let everyone know the development team has been hard at work adding new features and making improvements to the Zenither site. This is possible due to the investments that folks have been making into our campaign, allowing us to keep our development team working on new stuff for Zenither. We expect to make a close soon on the funds which have currently been invested so that we may pay our developers for the work they


The Master Plan for Martell Broadcasting Systems

We live in an exciting time. The JOBS Act allows regular people to invest into startups with the potential to become the next Facebook / Google / Apple / Time Warner / Disney. Through a platform like Start Engine we can potentially raise $1.07 million from the general public and use that money to catapult our Zenither app into the market with features that both viewers and content creators deserve and which no other platform is providing. So let’s get


We’ve Launched Zenither!

The Zenither video streaming application is now live! Now you can watch videos the way you would watch traditional television shows and it is possible for anyone to create a virtual TV station and keep 100% of the ad revenue! But we’ve also opened a round of fundraising. For the next 90 days you can purchase voting shares in our company for as low as $200! Learn more https://www.startengine.com/martell-broadcasting-systems


Why the Zenither Video Streaming Platform Will Promote Free Speech

This post is about my video streaming platform Zenither. Haven’t heard about it? Check it out at http://zenither.com/ because we’re doing a launch in a week. If you think it’s cool, please sign up for our mailing list to be notified when we launch. You can see a long demo video of the app at https://www.facebook.com/zenitherTV/videos/703347069851274/ For the past few weeks I’ve been posting inspirational quotes to the Zenither Facebook Page for those following our progress. This one is perhaps among my


Announcing Zenither, a Multi-channel Streaming Video Platform App

Many years ago I talked and showed videos about an app my company produced called ‘Martell TV’. Although I developed a prototype I had trouble finding funding to complete and fully launch it with the full feature set I had in mind. I ended up shelving it and starting the Power Up TV MCN, which my company would sell to Thunder Studios in 2015. It is now 2017 and after a great deal of behind the scenes work and preparation,


Why Hollywood Movie Studios Are Doing Poorly at the Domestic Box Office

People wonder why studios are doing so poorly at the box office this year — Sony has made $179M domestically this year as an example. These are the core problems as I see it. Problem #1: It’s expensive to go to the movies. The rising price of tickets doesn’t help but the food prices are also too high for the low quality that it usually is. It costs about $50 for two parents with one child once you factor in


How Film-makers Can Use Wefunder for Equity Based Crowdfunding of Movies

Legal Disclaimer Use this article to learn more about equity based crowdfunding and what your campaign might look like. Then hire a lawyer and an accountant to further advise you. Equity based crowdfunding under the JOBS Act is available only to companies based in the United States. This guide is provided as-is, with no warranties. It is not legal advice.  The author does not take responsibility for anything that results from using this guide. About the Author Carey Martell is an


Hire Me as a Consultant for your Business!

Do you like the information you’ve been finding on my blog or reading in my books? Great! Did you know you can hire me as a consultant? You most certainly can! Check out my site http://www.startyourownmcn.com/ for details on my consultation services and rates. PS: I primarily consult companies wishing to become MCNs but my skills and knowledge can apply to any kind of business. If you think I might be a good fit for your venture feel free to reach


Quick Guide to YouTube Channel Growth

Over the years I’ve written a large number of articles offering advice to YouTube creators. I thought it might be helpful to provide an easy to read list so that people can find them without needing to dig through my entire blog. YouTube Specific How to Build a Successful YouTube Channel – This is one of my most popular articles. The guide is focused around gaming channels but the information can apply to any channels. Lean Channel Supplements – This


The Obvious Reason Why the Ben-Hur Remake Bombed

Owen Gleiberman writes for Variety that Ben-Hur bombed because it did not have any “movie stars”. or not the right ones or some such. I’m here to tell you that’s not the reason at all. It has nothing to do with the actors. It has to do with the fact the book Ben-Hur is practically unknown even in fundamentalist Christian circles today. No mass group of people are filled with a pressing need to go watch another cinematic interpretation of it.


The Movie Reviewers of Today are Out of Touch with Audiences

It seems the vast majority of movie reviewers today live in some kind of Bizzaro World where good is bad and bad is good. It’s become blatantly obvious that the reviewers whom media publications hire to inform the public are failing to do so. My guess is they are using a separate set of criteria to judge the movies than the consumer does and this is coming about due to a collusion among them. Secret journalist email lists are not unheard


The Flawed Arguments About Female Discrimination in the Film Industry

I am not a conservative person. I’m totally okay with gender-neutral bathrooms, paid maternal leave and the right for women to have access to birth control / abortions. I’ve never factored in a person’s gender, race or sexual orientation when I considered them for employment, having only cared about if they had the necessary skills to do the work I needed of them. I’m not particularly interested in the personal lives of individuals unless studying their life helps me better


Ghostbusters Reboot Flopped. Why it Deserved to Bomb For Its Marketing

As I predicted back in March, Ghostbusters (2016) failed at the box office. Its Thursday opening in the States was only $3.4M. Throughout the weekend the film continued to play to largely empty rooms.  Other recent Thursday openers: Finding Dory (200m budget) made 5.9 million. The Secret Life of Pets (75m budget) made 5.3 million. Jurassic World (150m budget) made 18.5 million. Deadpool (58m budget) made 12.7 million. Man of Steel (225m budget) made 21 million. Batman V Superman (250m