Carey Martell

Musings on YouTube, SEO and Social Media

Agile SCRUM for Film-makers: How to Produce Movies & TV Shows In Half the Time

Introduction to SCRUM for Filmmakers SCRUM is a method of agile workflow designed to empower team members to complete tasks by making decisions at the individual level. It offers a system of breaking complex tasks down into simpler tasks that, once completed, result in the complex task to be accomplished. It is called ‘SCRUM’ because the process was inspired by the way rugby teams work together during games. Though SCRUM is primarily used by software development teams, its process can


How to Write a Good Pitch for a TV Show : Ghostbusters 3 Example

Having Trouble Writing a Good TV Pitch? You’re Not Alone During my time as Vice President of the Thunder TV division at Thunder Digital Media I listened to a lot of pitches for films and shows. While much of the material was created by YouTubers and indie film producers, there was some material produced by seasoned industry pros that I found to be just……well, not good would be the nicest way to put it. Laughably bad would be my honest


‘The Lean Channel: YouTube for Entrepreneurs’ Book Now Available

One of the most popular articles on my blog is my guide for creating a YouTube gaming channel. Considering this, several months ago I started writing a detailed book that explains how to build a business around a YouTube channel. The result is The Lean Channel: YouTube for Entrepreneurs. The book is basically an expanded version of the blog article, with information not covered in the article. You can order the book off Amazon, as a Kindle eBook or the


YouTube, Censorship, Satire and Democracy

I grew up in the 80s and 90s; a time where many groups tried to label comic books, video games and music as badfun, and censor ideas these groups deemed dangerous or whatever. I still remember what it was like to grow up with parents who didn’t want me to watch The Simpsons or play Dungeons & Dragons. Now as an adult myself tasked with running a business that produces content my job is to help creators produce videos that some


How to Create a Successful Facebook Fan Page Audience

The way you think about Facebook is probably wrong. This flawed thought process is holding you back. Facebook is *not* your personal diary, something to be kept hidden from all except close friends and family. Facebook is a distribution system to push messages to a list of people who are interested in you as an individual. It’s very similar to a mailing list. Once you accept that, you can use Facebook super successfully to drive traffic to anything you want. There


A Prophecy For What The Film industry Will Be in 2020

There is a tendency in business to, once you’ve found a model that works, stay the course and not become distracted chasing trends. FedEx founder and CEO Fred Smith once said: “In business, the big thing is making sure the big thing stays the big thing.” I think that is a generally good idea, but sometimes the market truly is shifting in a way that forces a dramatic change in the business model. I think that time is upon us for


My YouTube Audience Growth Certificate

On this blog you’ll find a lot of articles I have tagged as YouTube Advice (click here to find them all). I like to consider myself pretty knowledgeable about using YouTube and I enjoy sharing this knowledge. Tonight I took the exam for YouTube Audience Growth Certification. In the immortal words of Peter Venkman: “No Studying.”   That said, I only got away with no studying because I’ve been using the YouTube CMS system for Content ID management for the


The Big List of Sites to Submit Your YouTube Videos

A Simple Tactic on How tо Get More YouTube Views You’ve just posted your recent YouTube video masterpiece. You’re super excited about how this creation you’ve worked so hard to make is now ready for the world, and you wait in anticipation for legions of people to comment telling you how great your video is…. …Except you don’t get more than a few dozen views. After three days. You’ve thrown a party, but nobody is showing up. That’s depressing, I know. But


Understanding YouTube Audience Development

Note: This is an older article. I sold my MCN Power Up TV to Thunder Studios in January 2015. I now work as a consultant. Consider hiring me! YouTube channels are a business like any other; you need to understand the conversion funnel process in order to fully optimize your efforts and be successful as a small business owner. The conversion funnel for YouTube content owners looks like this; Let’s talk about each type of person in the funnel and


The Secret to being a Successful YouTuber

Note: This is an older article. I sold my MCN Power Up TV to Thunder Studios in January 2015. I now work as a consultant. Consider hiring me! The Most Important Thing for YouTubers to Know   Let me level with you for a moment. What I’m going to say is the most important thing for ALL YouTubers to hear, and it is the secret to becoming successful on the platform. The secret is simple: Know what your “job” as


Why all YouTubers should have a mailing list

Note: This is an older article. I sold my MCN Power Up TV to Thunder Studios in January 2015. I now work as a consultant. Consider hiring me! As most people who know me have heard, I’ve been running a crowdfunding campaign on Indiegogo to finish our web TV app. I’ve been promoting the project heavily through my social profiles and reaching out to personal friends to do the same, but I kickstarted the project with one technique; a full-throttle


The YouTube Entrepreneur’s Guide to VidCon

It’s the final day of VidCon and I’m sitting at the hotel waiting to pickup my suit for the day, so I thought I’d write a little guide for attendees of future VidCon events who are also entrepreneurs and want to make the most of the event. This is my first time attending VidCon, but not my first time attending conventions. I’ve worked as a game journalist for four years, and have attended a lot of entrepreneur focused networking events. I’m