Carey Martell

Musings on YouTube, SEO and Social Media

The Rise of Power Up TV : Behind the Curtain

Update 5/3/2016: I am no longer affiliated with Power Up TV, having sold the company last year. This article remains for historical purposes. If you’d like the latest info on starting a YouTube MCN consider my book How to Start Your Own YouTube Network: An Insider’s Guide.  You can also hire me as a consultant. *** While pitching Martell TV  to investors I have often had angels grill me about my projections concerning the cost to advertise our internet stations and


How to Build a Successful YouTube Gaming Channel

Anyone saying things like “luck” or to “just make good content” doesn’t understand how YouTube works. There are actual steps you must take to engage with viewers to build an audience, and it’s not something that can be broken down into a few bullet points. Fore-warning: This article is lengthy and exhaustive. It includes almost everything I know about building a successful YouTube channel, culled from years of my own mistakes and advice from creators more successful than myself. If you


My Life As a Mildly Popular YouTuber

I was recently asked to explain what my background in web television is, and why I’m so passionate about building Martell TV as a next generation TV Station platform. So in this post I’ll write a summarized bio of my life as a mildly popular YouTuber. There is a lot of press out there about how hundreds of people have built careers and fortunes from YouTube. Almost everyone has heard of creators like PewDiePie, smosh, Annoying Orange, RayWilliamJohnson, The Angry


YouTube SEO Misunderstandings

In many ways, it really is the wild west out there in SEO land. Yesterday I posted a job on eLance requesting someone who specializes in Youtube SEO to help me improve the rankings of the videos on my channel, Most of the offers I’ve had are clearly from bots, but one individual did take the time to write a personal offer and give his opinion,   I replied…. I should also add that my channel is ranked #1 for


YouTube’s subscription feed sucks

Back in May ’12 I posted a video explaining why changes YouTube made to the subscription feed were bad for both creators and the users. The complaint is primarily directed at the “highlights for feed” filter, which works similar to the activity feed filter on Facebook where it only shows posts based on your recent history with the poster. YouTube’s filter is different in that it favors big channels over smaller channels (making it hard for a small creator to


The things I want YouTube to change the most

#1) Remove the ‘Mark as Spam’ option so that only the VIDEO UPLOADER can mark the comment as spam. This feature is currently abused by trolls to silence comments they don’t agree with — even the responses from the person who made the video to begin with. On that note, remove the “this comment has too many negative votes” feature too. #2) Get rid of the ‘highlights for feeds’ garbage. Implement a better subscription feed system that is designed to accomodate


The Public Domain and YouTube

There are around 50,000 films in the public domain, and this is good. Major networks like Turner Broadcasting Systems started out airing films and shorts in the public domain, and were able to grow empires by running advertising on the content. So it stands to reason that Youtubers can employ the same technique to fill gaps of programming and increase revenue for developing their own networks, right? Not exactly. Youtube has a fingerprinting technology called Content ID, which is available to


This is the beginning of the blog

It’s been almost six months since we launched our internet television network, so in the interest of becoming more transparent about how we run and what direction we are heading, I thought it was time to start running a personal blog. I’m no stranger to blogging, as I have maintained a few over the years, but I’ve never made any kind of personal diary blog. Let me bring you up to speed on how things have gone: I started watching