Carey Martell

Musings on YouTube, SEO and Social Media

Life as a vagabond entrepeneur

They say that the only thing certain in life is death and taxes, but the truth is dreams are renewable. Life isn’t over until it’s over. By some appearances it may seem I’ve been quiet this past month, but the truth is far from it. My rebranded YouTube multichannel network (MCN) Power Up TV! is doing fairly well, even though I’ve yet to do any marketing for it. This is largely due to the affiliate marketing program we’re using to incentivize


While the music plays on…

But I am not allowed to show the crowd What happens when romance has gone I must hide my feels singing through my tears While the music plays on So as some people have learned, I am moving Martell Broadcasting Systems, Inc. to Los Angeles. Why? I supposed everyone deserves an explanation of some kind. First you must understand. I am the founder of a startup that is raising money. No matter how much I might like to say certain


Do you want a co-working space for video production professionals in Austin?

For the past six months I have been hosting the Austin YouTube Creator Meetup group at Tech Ranch Austin. We’ve grown to nearly 100 members and several people have approached me about the idea of creating a community space for members to access shared production equipment and film stages. This seemed like a good idea to me, but I wasn’t sure how to best execute it. Places like channelAustin do exist but aren’t catered to YouTube channel creators, and the membership


How to Build a Successful YouTube Gaming Channel

Anyone saying things like “luck” or to “just make good content” doesn’t understand how YouTube works. There are actual steps you must take to engage with viewers to build an audience, and it’s not something that can be broken down into a few bullet points. Fore-warning: This article is lengthy and exhaustive. It includes almost everything I know about building a successful YouTube channel, culled from years of my own mistakes and advice from creators more successful than myself. If you


Why social news sites like N4G and reddit are failures

I’m an artist just like anyone else, so why am I persecuted just because my paintbrush is Final Cut Pro and After Effects, and my canvas is YouTube? In the past I’ve written about mod abuse at gaming sites that claim to be “social news” (those that allow users to submit info) before on my YouTube marketing blog, but now I’m adding a video detailing my recent clash with two N4G mods. Before watching this video, I just want to


Trip Update: Our App Works on Sony Smart TVs!

First I want to apologize for not having done the video updates until now. It was my intent to update every day, but we have no wi-fi at the Air Bnb rental. For those who don’t know, I’m currently in Los Angeles, CA meeting with potential investors, clients and other web TV creators about Martell TV. I’m also shooting a documentary about the journey, because I want to highlight the challenges startups in the internet television space face that are


My Life As a Mildly Popular YouTuber

I was recently asked to explain what my background in web television is, and why I’m so passionate about building Martell TV as a next generation TV Station platform. So in this post I’ll write a summarized bio of my life as a mildly popular YouTuber. There is a lot of press out there about how hundreds of people have built careers and fortunes from YouTube. Almost everyone has heard of creators like PewDiePie, smosh, Annoying Orange, RayWilliamJohnson, The Angry


Please Help Me Get To LA To Save My Startup

They say things get darkest before the dawn. It’s time to test it. I’ve been on a long journey with this startup, and it’s nearing the end-point. We just have a little further to go. I could write a lengthy post about all the many reasons, but it’ll be faster to just watch the video. If anything about what we’re doing resonates with you, please donate something. Anything will help, really. I will blog the names of all the pledgers


Wlinkster: New Scam on the Horizon using Facebook & Angelist profiles

I recently was approached by a guy on Facebook named Sagar Ranar who was connected to a business acquaintance, probably through the Startup List FB group that we’re both members of. Sagar made me a proposition that seemed really off; if I donated to a charity ran by Kathy Savitt he would convince her to share my startup with investors. I don’t have time to write an in-depth report, but fortunately there is a guy who has been tracking this


What I learned during Austin Startup Weekend

Last weekend I took part in the Startup Weekend event here in Austin. This year it was hosted at Tech Ranch Austin. For those who don’t know, Startup Weekend is like a 48 hour film contest for startups; several teams assembled by participants try to launch a startup in a weekend and compete for the chance to enter the global contest of startups. There are several thousand dollars of valuable services available to win. I was a member of the


Lessons Learned Pre-Seed as a Startup CEO

My startup has reached the point where we are making Station sales, and I think this is a good time to reflect on the things I’ve learned getting to this point. Most executives seem to talk about what went wrong after the company has ended, but I’d never heard of Sonar until I read their post-mortem. So I’m going to write a post-mortem report today, when sharing such thoughts is more valuable to myself and my readers. Besides, it’ll be fun


How Television Will Be Next Year

There are several reasons why the traditional television model has been dying in the past decade. Some of these reasons are increased competition for viewer interest from video games, social sites like Facebook and online video platforms like YouTube and Netflix. But the most important reason is that TV channels that were originally focused on niche audiences ( examples: MTV, Sci-Fi and TLC ) have been forced to program their stations with cheaply produced reality shows designed to appeal to


Fearing Failure Is A Completely Worthless Habit

Tonight I opened my email to receive a letter from the executive director of CTAN (Central Texas Angels Network) informing me that my company was not accepted for consideration in the current funding cycle. Oh well.  Last week Mark Cuban responded to one of my email cold calls saying the company wasn’t for him. Oh well. Yesterday a potential CTO candidate who might be able to help us finish development of Martell TV with a team working for equity…he wrote