Carey Martell

Musings on YouTube, SEO and Social Media

Hire Me as a Consultant for your Business!

Do you like the information you’ve been finding on my blog or reading in my books? Great! Did you know you can hire me as a consultant? You most certainly can! Check out my site http://www.startyourownmcn.com/ for details on my consultation services and rates. PS: I primarily consult companies wishing to become MCNs but my skills and knowledge can apply to any kind of business. If you think I might be a good fit for your venture feel free to reach


Quick Guide to YouTube Channel Growth

Over the years I’ve written a large number of articles offering advice to YouTube creators. I thought it might be helpful to provide an easy to read list so that people can find them without needing to dig through my entire blog. YouTube Specific How to Build a Successful YouTube Channel – This is one of my most popular articles. The guide is focused around gaming channels but the information can apply to any channels. Lean Channel Supplements – This


The Obvious Reason Why the Ben-Hur Remake Bombed

Owen Gleiberman writes for Variety that Ben-Hur bombed because it did not have any “movie stars”. or not the right ones or some such. I’m here to tell you that’s not the reason at all. It has nothing to do with the actors. It has to do with the fact the book Ben-Hur is practically unknown even in fundamentalist Christian circles today. No mass group of people are filled with a pressing need to go watch another cinematic interpretation of it.


The Movie Reviewers of Today are Out of Touch with Audiences

It seems the vast majority of movie reviewers today live in some kind of Bizzaro World where good is bad and bad is good. It’s become blatantly obvious that the reviewers whom media publications hire to inform the public are failing to do so. My guess is they are using a separate set of criteria to judge the movies than the consumer does and this is coming about due to a collusion among them. Secret journalist email lists are not unheard


How to Use Facebook Audience Insights to Perform Market Research For Your Startup

Many people have heard that Facebook is a useful way for brands to directly connect to potential customers, but they may not know why. The reason is simple to understand: Facebook has built its business on data, and it uses information about its users to sell advertisements. Users willingly give Facebook access into their personalities and habits. Facebook uses that knowledge to decide what products are most likely to appeal to different kinds of users to when serving ads for


How to Start Your Own YouTube Network: An Insider’s Guide – Now Available!

As the founder of a successful YouTube multi-network (which sold last year to a film studio) I am often asked to consult for companies that want to understand how to launch their own networks. I’m generally happy to share my knowledge and assist, but sometimes people can’t afford my consultation fees. I’m reluctant to offer free advice because explaining how multi-channel networks work and how to start one from scratch is a very time consuming process, and I just don’t


Is Facebook Enforcing the 20% Ad Text Rule For Ulterior Reasons?

I had another ad rejected today for “violating” Facebook’s 20% text rule. And I’m finally sick of it to the point I’m going to do something about it, even if it’s just embarrass Facebook a little by showing how meaningless this rule actually is. Above is a screenshot which one of Facebook’s “ad integrity specialists” sent me that “proved” my ad for Monster Crate consists of more than 20% text. Please pay special notice to how in some squares of


Why Facebook Audience Insights Showed ‘Ghostbusters’ Reboot Was a Bad Idea

I’m posting this ahead of the Ghostbusters reboot launch because I want Hollywood to wake up. I want the industry to stop making movies that the market very clearly does not want, and start focusing on films that people actually want to see. I believe focusing on films that people actually want to see will lead to a more stable film industry and avoid the costly mistakes such as the Ghostbusters reboot will be. Also, I’m a Ghostbusters fan. I


TubeMeet – A Social Network for YouTube Creators to Find Collabs

I always thought a social network service that helped YouTubers find other local creators near them would be a good idea. So let’s give this a shot! I just setup TubeMeet, which allows you to connect your FB account. It will help introduce you to other people in your area that have shared interests, such as YouTube and types of videos you make. It’s brand new so I hope people join! https://tubemeet.mightybell.com Update 8/26/2018: TubeMeet was an interesting experiment but


The Fine Bros. / React World Fiasco Demonstrates The Difficulties of Launching an MCN

As reported on by many sources such as Inc. , TubeFilter and many others, the internet is at war with the Fine Bros. and their new MCN ‘React World’. The main issue is the Fine Bros. have trademarked the word ‘React’ and announced that YouTubers who joined their network would be able to license their show format. One of my best friends, Eric Perez (known as 8-Bit Eric on YouTube ) has been at the center of the controversy. For


Peak at ‘The Lean Channel : YouTube For Entrepreneurs’ printed book

Hey all, I thought I would share some of photos of the printed copy of ‘The Lean Channel: YouTube for Entrepreneurs‘ book.   As you can see, the book is a high quality print with full color images. I have laid the book out as a textbook because I believe it can be valuable for college courses such as Web Video (a fairly standard multi-media course). As mentioned before the book can be ordered from the website at Martell Books.


Is ‘Kisses in Tokyo’ Really Bad? Review of the Ili translator video

As a marketer, topics about how to introduce a new product to the market interest me. Recently there has been a lot of discussion about a device called ili that is a pretty advanced translator that doesn’t require an internet connection. Most of the discussion has been over a specific video the company is using to promote the device. Buzzfeed called it “creepy”. and claimed it was sexual harassment? But is this video really so wrong? I’m going to take a


How to Promote Your Book Like an Intelligent Human Being, Unlike Lisa L. Spangenberg and MacAllister at Absolute Write Watercooler

Update: Looks like I was IP banned from the Absolute Write Watercooler, despite having a forum account with hundreds of posts and was created back in 2006. In the last post I read before the banning (and which I tried to reply to) Admin MacAllister accused me of trying to promote a book even though I never posted a link to anything! Laughable. All I did was point out how her chum was dispensing horribly incorrect advice to self-published authors