As the founder of a successful YouTube multi-network (which sold last year to a film studio) I am often asked to consult for companies that want to understand how to launch their own networks. I’m generally happy to share my knowledge and assist, but sometimes people can’t afford my consultation fees. I’m reluctant to offer free advice because explaining how multi-channel networks work and how to start one from scratch is a very time consuming process, and I just don’t have that kind of free time these days.

Given this consideration I started writing a book on the subject.

I’m happy to announce ‘How to Start Your Own YouTube Network: An Insider’s Guide‘ is finished and available for purchase on Amazon. The book is available in both paperback ($29.99) and Kindle e-reader formats ($9.99).


As far as I am aware this is the only book on the subject of operating a YouTube network and it became clear to me that there is a need in the market for book that explains the business of a YouTube MCN. I think this is a book that needed to be written, and there are very few people who possess the necessary knowledge and experience to write such a book. As the founder of two YouTube MCNs I believe myself to be certainly among the candidates.



Given that I started an MCN with no outside investors, grew it to tens of millions of views and thousands of partners then sold it for over a hundred thousand times what I had invested into the business, I consider myself to be uniquely qualified to write this book in a way no one else could.

  • This book is for those entrepreneurs who desire to start their own MCN and need a guidebook.
  • This book is also for those YouTube creators who want to better understand the business they are involved in.
  • It is also for those YouTube employees looking for answers in how, despite its extreme popularity, the platform has not reached the degree of profitability that more traditional entertainment companies currently have, and how working better with MCNs might address this gap.
  • It is yet also for those traditional entertainment business executives who are woefully ignorant about the business of web television and need someone to bring them up to date. As a prerequisite you should be familiar with the information in my book The Lean Channel: YouTube for Entrepreneurs ( It covers a lot of basic information about building a business on YouTube that I will not be repeating in this book.


I hope people find it useful. By the way if you want to hire me as a consultant check this page out.



Carey Martell is the President of Martell Broadcasting Systems, Inc. He is also the founder of the Power Up TV multi-channel network (acquired by Thunder Digital Media in January 2015). Carey formerly served as the Vice President of Thunder TV, the internet television division of Thunder Digital Media. In the past he has also been the Director of Alumni Membership for Tech Ranch Austin as well as the event organizer for the Austin YouTube Partner monthly meetups. Prior to his role at MBS, Inc. and his career as a video game developer and journalist, Carey served in the US Army for 5 years, including one tour of duty during Operation Iraqi Freedom. Carey is a member of the Veterans of Foreign Wars. Carey also moonlights as the host of The RPG Fanatic Show, an internet television show on YouTube which has accumulated over 3.7 million views.