Carey Martell

Musings on YouTube, SEO and Social Media

Understanding YouTube Audience Development

Note: This is an older article. I sold my MCN Power Up TV to Thunder Studios in January 2015. I now work as a consultant. Consider hiring me! YouTube channels are a business like any other; you need to understand the conversion funnel process in order to fully optimize your efforts and be successful as a small business owner. The conversion funnel for YouTube content owners looks like this; Let’s talk about each type of person in the funnel and


Re-designing the Power Up TV Website

Update 5/3/2016: I am no longer affiliated with Power Up TV, having sold the company last year. This article remains for historical purposes. If you’d like the latest info on starting a YouTube MCN consider my book How to Start Your Own YouTube Network: An Insider’s Guide.   I now work as a consultant. Consider hiring me! *** As of this writing, Power Up TV has grown to over 1,200 YouTube Partners and generates almost $10,000 in total revenue per month.


Why all YouTubers should have a mailing list

Note: This is an older article. I sold my MCN Power Up TV to Thunder Studios in January 2015. I now work as a consultant. Consider hiring me! As most people who know me have heard, I’ve been running a crowdfunding campaign on Indiegogo to finish our web TV app. I’ve been promoting the project heavily through my social profiles and reaching out to personal friends to do the same, but I kickstarted the project with one technique; a full-throttle


How to Build a Successful YouTube Gaming Channel

Anyone saying things like “luck” or to “just make good content” doesn’t understand how YouTube works. There are actual steps you must take to engage with viewers to build an audience, and it’s not something that can be broken down into a few bullet points. Fore-warning: This article is lengthy and exhaustive. It includes almost everything I know about building a successful YouTube channel, culled from years of my own mistakes and advice from creators more successful than myself. If you


My Life As a Mildly Popular YouTuber

I was recently asked to explain what my background in web television is, and why I’m so passionate about building Martell TV as a next generation TV Station platform. So in this post I’ll write a summarized bio of my life as a mildly popular YouTuber. There is a lot of press out there about how hundreds of people have built careers and fortunes from YouTube. Almost everyone has heard of creators like PewDiePie, smosh, Annoying Orange, RayWilliamJohnson, The Angry


YouTube SEO Misunderstandings

In many ways, it really is the wild west out there in SEO land. Yesterday I posted a job on eLance requesting someone who specializes in Youtube SEO to help me improve the rankings of the videos on my channel, Most of the offers I’ve had are clearly from bots, but one individual did take the time to write a personal offer and give his opinion,   I replied…. I should also add that my channel is ranked #1 for


This is the beginning of the blog

It’s been almost six months since we launched our internet television network, so in the interest of becoming more transparent about how we run and what direction we are heading, I thought it was time to start running a personal blog. I’m no stranger to blogging, as I have maintained a few over the years, but I’ve never made any kind of personal diary blog. Let me bring you up to speed on how things have gone: I started watching