A week ago I published an article discussing how programmatic advertising enables user-generated content platforms to earn revenue and how it’s making the world a darker place. It’s not an opinion I am alone in; former high ranking reddit employee, Dan McComas, has also written an article titled “I Fundamentally Believe That My Time at Reddit Made the World a Worse Place“. This post is going to illuminate another way in which user-generated content platforms like reddit make our world a
Why Disney’s Star Wars Strategy Isn’t Going to Work and What They Should Do
I’d previously written an article discussing mis-steps in the SW franchise in ‘Why I think Star Wars The Last Jedi Was a Bad Movie‘. This can be considered a follow up since ‘Solo‘ continues the pattern of mismanagement of the brand. The Hollywood Reporter recently published an article by Pamela McClintock titled “Will Dismal Solo Box Office Cause Disney to Rethink Star Wars Strategy?”. I sure hope so. Due to PR spin focused on declaring new box office records being
Programmatic Advertising on User-Generated Content is a Fundamentally Flawed Business Model That Makes The World Darker
YouTube, Facebook and other platforms whose core business model is to serve programmatic ads on user-generated content are making the world a darker place to live. There has been a lot of news headlines about a lot of scandals involving YouTube, Facebook and other platforms whose core business model is to serve programmatic ads on user-generated content. I find the entire situation greatly redeeming considering even back in 2013 I was talking about the problems with this business model. It’s
Zenither April Update: New GUI and Other News
Hi folks, sorry for the long radio silence. We’ve had a lot of exciting things behind the scenes here at MBS, Inc. I want to give ya’ll a quick update so you stay informed on what has occurred and what is happening. 1. New GUI: We’ve got a brand new final design for the graphical user interface for Zenither. More photos can be viewed at our Facebook Page https://www.facebook.com/zenitherTV 2. Patents: We’ve filed numerous patents related to the technology powering the Zenither application.
Why I Think Star Wars: The Last Jedi Was A Bad Movie
I held off writing down my opinions related to this film in this blog for a number of months partly because I was busy focusing on Zenither, but also because I wanted time to reflect and listen to all sides. But I still feel my initial assessment when I watched the film in theatres is correct — that Star Wars: The Last Jedi is a bad movie. Not bad in the sense it didn’t do what I wanted it to
2018 Digital Nomad Go Bag and Carry on Travel Luggage Kit List
It’s strange for me to realize something. I’ve been operating as a digital nomad for the past few years while building up Martell Broadcasting Systems yet I’ve never done any specific blogs about the subject. I think I’ve learned a lot of important lessons along the way and so I want to share some of this hard-won knowledge with others. I’ve had to do a lot of long road trips, and I’ve also found myself stuck overnight at an airport
Zenither Ver.1.1 Released! We Have New Features!
Hi folks, I wanted to let everyone know the development team has been hard at work adding new features and making improvements to the Zenither site. This is possible due to the investments that folks have been making into our campaign, allowing us to keep our development team working on new stuff for Zenither. We expect to make a close soon on the funds which have currently been invested so that we may pay our developers for the work they
The Master Plan for Martell Broadcasting Systems
We live in an exciting time. The JOBS Act allows regular people to invest into startups with the potential to become the next Facebook / Google / Apple / Time Warner / Disney. Through a platform like Start Engine we can potentially raise $1.07 million from the general public and use that money to catapult our Zenither app into the market with features that both viewers and content creators deserve and which no other platform is providing. So let’s get
We’ve Launched Zenither!
The Zenither video streaming application is now live! Now you can watch videos the way you would watch traditional television shows and it is possible for anyone to create a virtual TV station and keep 100% of the ad revenue! But we’ve also opened a round of fundraising. For the next 90 days you can purchase voting shares in our company for as low as $200! Learn more https://www.startengine.com/martell-broadcasting-systems
Why the Zenither Video Streaming Platform Will Promote Free Speech
This post is about my video streaming platform Zenither. Haven’t heard about it? Check it out at http://zenither.com/ because we’re doing a launch in a week. If you think it’s cool, please sign up for our mailing list to be notified when we launch. You can see a long demo video of the app at https://www.facebook.com/zenitherTV/videos/703347069851274/ For the past few weeks I’ve been posting inspirational quotes to the Zenither Facebook Page for those following our progress. This one is perhaps among my
Announcing Zenither, a Multi-channel Streaming Video Platform App
Many years ago I talked and showed videos about an app my company produced called ‘Martell TV’. Although I developed a prototype I had trouble finding funding to complete and fully launch it with the full feature set I had in mind. I ended up shelving it and starting the Power Up TV MCN, which my company would sell to Thunder Studios in 2015. It is now 2017 and after a great deal of behind the scenes work and preparation,
Why Hollywood Movie Studios Are Doing Poorly at the Domestic Box Office
People wonder why studios are doing so poorly at the box office this year — Sony has made $179M domestically this year as an example. These are the core problems as I see it. Problem #1: It’s expensive to go to the movies. The rising price of tickets doesn’t help but the food prices are also too high for the low quality that it usually is. It costs about $50 for two parents with one child once you factor in
How Film-makers Can Use Wefunder for Equity Based Crowdfunding of Movies
Legal Disclaimer Use this article to learn more about equity based crowdfunding and what your campaign might look like. Then hire a lawyer and an accountant to further advise you. Equity based crowdfunding under the JOBS Act is available only to companies based in the United States. This guide is provided as-is, with no warranties. It is not legal advice. The author does not take responsibility for anything that results from using this guide. About the Author Carey Martell is an