Carey Martell

Musings on YouTube, SEO and Social Media

How Any YouTuber Can Build a TV Station : A Guide for those without a Radio-TV-Film Degree

The web TV app my company has created is promising a lot to YouTubers. We’ve boasted that it allows YouTubers to operate with the same business model as real broadcasting networks, for just a one-time payment of $200 for a Premium Station. But how does that *really* work, you may wonder? The point of this article is to serve as a basic guide on how I, as the designer of the app, intended it to be used. It is my

FAQ for Trolls

As a mild-web celebrity (If there was a D list for YouTubers, I guess I’d be on it) I get a lot of trolling. I sometimes reply to it, I sometimes ignore it. But now I think I’ll just write an FAQ and continually update it. This is a time saving life-hack; just make an FAQ filled with my pre-recorded responses to my trolls.  Any time one of these trolls reaches out I’ll just forward them to this article. Case in point,

Why all YouTubers should have a mailing list

Note: This is an older article. I sold my MCN Power Up TV to Thunder Studios in January 2015. I now work as a consultant. Consider hiring me! As most people who know me have heard, I’ve been running a crowdfunding campaign on Indiegogo to finish our web TV app. I’ve been promoting the project heavily through my social profiles and reaching out to personal friends to do the same, but I kickstarted the project with one technique; a full-throttle

Mid-Campaign Musings; Why I Will Be Successful

This post is a followup to ‘Today I really need all my friends..‘ which I wrote when I launched the Indiegogo campaign. We’re now three weeks in and have (as of this writing) raised $3,300 toward our goal of $40,000. Yay! I have an article I am working on called ‘The Rise of Martell TV – An Indiegogo Examined’ which will delve deeply into how I’ve been raising the money for this campaign, but I won’t be publishing it until after

The YouTube Entrepreneur’s Guide to VidCon

It’s the final day of VidCon and I’m sitting at the hotel waiting to pickup my suit for the day, so I thought I’d write a little guide for attendees of future VidCon events who are also entrepreneurs and want to make the most of the event. This is my first time attending VidCon, but not my first time attending conventions. I’ve worked as a game journalist for four years, and have attended a lot of entrepreneur focused networking events. I’m

*Today I really need all my friends to take 5 minutes and read this post.*

I am 31 years old right now, and seven years ago I started down this journey that is presently at a crossroads. SEVEN YEARS. I was 24 when I committed myself to breaking into the web TV industry, and now I’m 31. If I was to write about everything I have been through on this journey, it would fill hundreds of pages. It would be a book, and wouldn’t fit as a status update. So I’ll summarize as thus: I

The Rise of Power Up TV : Behind the Curtain

Update 5/3/2016: I am no longer affiliated with Power Up TV, having sold the company last year. This article remains for historical purposes. If you’d like the latest info on starting a YouTube MCN consider my book How to Start Your Own YouTube Network: An Insider’s Guide.  You can also hire me as a consultant. *** While pitching Martell TV  to investors I have often had angels grill me about my projections concerning the cost to advertise our internet stations and

Life as a vagabond entrepeneur

They say that the only thing certain in life is death and taxes, but the truth is dreams are renewable. Life isn’t over until it’s over. By some appearances it may seem I’ve been quiet this past month, but the truth is far from it. My rebranded YouTube multichannel network (MCN) Power Up TV! is doing fairly well, even though I’ve yet to do any marketing for it. This is largely due to the affiliate marketing program we’re using to incentivize

While the music plays on…

But I am not allowed to show the crowd What happens when romance has gone I must hide my feels singing through my tears While the music plays on So as some people have learned, I am moving Martell Broadcasting Systems, Inc. to Los Angeles. Why? I supposed everyone deserves an explanation of some kind. First you must understand. I am the founder of a startup that is raising money. No matter how much I might like to say certain

Do you want a co-working space for video production professionals in Austin?

For the past six months I have been hosting the Austin YouTube Creator Meetup group at Tech Ranch Austin. We’ve grown to nearly 100 members and several people have approached me about the idea of creating a community space for members to access shared production equipment and film stages. This seemed like a good idea to me, but I wasn’t sure how to best execute it. Places like channelAustin do exist but aren’t catered to YouTube channel creators, and the membership

How to Build a Successful YouTube Gaming Channel

Anyone saying things like “luck” or to “just make good content” doesn’t understand how YouTube works. There are actual steps you must take to engage with viewers to build an audience, and it’s not something that can be broken down into a few bullet points. Fore-warning: This article is lengthy and exhaustive. It includes almost everything I know about building a successful YouTube channel, culled from years of my own mistakes and advice from creators more successful than myself. If you

Why social news sites like N4G and reddit are failures

I’m an artist just like anyone else, so why am I persecuted just because my paintbrush is Final Cut Pro and After Effects, and my canvas is YouTube? In the past I’ve written about mod abuse at gaming sites that claim to be “social news” (those that allow users to submit info) before on my YouTube marketing blog, but now I’m adding a video detailing my recent clash with two N4G mods. Before watching this video, I just want to

Trip Update: Our App Works on Sony Smart TVs!

First I want to apologize for not having done the video updates until now. It was my intent to update every day, but we have no wi-fi at the Air Bnb rental. For those who don’t know, I’m currently in Los Angeles, CA meeting with potential investors, clients and other web TV creators about Martell TV. I’m also shooting a documentary about the journey, because I want to highlight the challenges startups in the internet television space face that are