Carey Martell

Musings on YouTube, SEO and Social Media

Top 10 Ways to Doom Your Own Startup

By this point in my life I’ve had a lot of experience with startups. I’ve started several companies which had successes and failures, and I’ve been part of startups created by others. I’ve even done a fair amount of consulting to other people’s companies. Consistently I’ve noticed 10 things that will doom a startup to failure, and I’d like to share this list with others in the hopes these common mistakes can be avoided. #1: Mismanage your Resources With a


The Next Adventure

As of September 17th 2015, my time as the Vice President of Thunder TV has ended. I’d like to share a post mortem report about the Thunder TV division, but alas confidentiality agreements prevent me from doing so. It’s a shame because the story would make for a great startup case study. On the bright side the experiences I gained were useful. For nine months I spearheaded the transformation of Thunder Studios (a very traditional film studio focused on stage rentals)


What I Learned About Business From Playing MMORPGs

When I was 15 years old I started playing an online videogame called Nexus: The Kingdom of the Winds. I’ve previously written a little about that before. What I didn’t write about was my experience with a player-ran organization within that game. The group was called Chonguns, and it was an officially recognized subpath in the game. Subpaths are similar to a guild like in other MMORPGs but with unique special abilities that can be used for roleplaying, PvE, PVP


YouTube, Censorship, Satire and Democracy

I grew up in the 80s and 90s; a time where many groups tried to label comic books, video games and music as badfun, and censor ideas these groups deemed dangerous or whatever. I still remember what it was like to grow up with parents who didn’t want me to watch The Simpsons or play Dungeons & Dragons. Now as an adult myself tasked with running a business that produces content my job is to help creators produce videos that some


How to Create a Successful Facebook Fan Page Audience

The way you think about Facebook is probably wrong. This flawed thought process is holding you back. Facebook is *not* your personal diary, something to be kept hidden from all except close friends and family. Facebook is a distribution system to push messages to a list of people who are interested in you as an individual. It’s very similar to a mailing list. Once you accept that, you can use Facebook super successfully to drive traffic to anything you want. There


Why Thunder TV Is Important

Note: I no longer work at Thunder Studios having exited the company. This article is an archive of my thoughts while serving as Vice President of Thunder TV. We tend to focus too much on the technology and the business of entertainment, and we often forget that film-making – even in the online video world — is an art. Art is about expressing ideas and communicating values.  Art connects people through these ideas, and ideas are powerful because they transcend


Lamenting the Death of the Small Town Video Rental Store

As a person whose career is predicated on internet-based distribution of TV shows and movies it may shock you to learn there is a part of me that mourns for those who have been put out of business along the way. I should make it clear though: I don’t find myself shedding any tears for the conglomerate chains like Hollywood Video or Blockbuster Video; these two chains ran the mom and pop video stores out of town, and those where


Update: What’s Happened in Five Months as VP of Thunder TV

Note: I no longer work at Thunder Studios having exited the company. This article is an archive of my thoughts while serving as Vice President of Thunder TV. It dawned on me that it’s been five months since I took on the duties of Vice President of Thunder TV, the television division at Thunder Studios. As my new set of responsibilities have occupied a lot of my time, I’ve forgotten to keep this blog updated with what has transpired. I


I was interviewed on Big Pitch Radio today!

I was invited to be a guest entrepreneur on Big Pitch Radio today (airing in over 30 markets!) You can listen to the recorded podcast by going to the March 2015 archive page and looking for Episode 59 – 3/30/2015 – Jon Weisblatt www.upgradeusa.com, SDR Ventures, Carey Martell. Thanks for having me on the show guys!  


How Winning is Done

 (This is a copy of a Facebook post I wrote a few nights ago when I was semi-drunk. After reflection I stand by what semi-drunk me said.) I was reading this article. They say that Millennials are going to be “the next great generation”. They are wrong. It’s not going to be just anyone born after 1980; it’s going to primarily be the ones who have military service & actually took something away from it. A lot of my age


Power Up TV MCN Acquired by Thunder Studios

Thunder Studios acquired Power Up TV at the start of the New Year and with it my services as an executive player in the YouTube and online video streaming market. I have become the Vice President of Thunder TV, and its sister network Power Up TV, to develop and manage the department responsible for establishing a vertically integrated production studio.  This will include the renovations of 150,000 sqft studio facilities with a state-of-the-art production hub for content creators, $150,000 funding


A Prophecy For What The Film industry Will Be in 2020

There is a tendency in business to, once you’ve found a model that works, stay the course and not become distracted chasing trends. FedEx founder and CEO Fred Smith once said: “In business, the big thing is making sure the big thing stays the big thing.” I think that is a generally good idea, but sometimes the market truly is shifting in a way that forces a dramatic change in the business model. I think that time is upon us for