Carey Martell

Musings on YouTube, SEO and Social Media

Why Hollywood Movie Studios Are Doing Poorly at the Domestic Box Office

People wonder why studios are doing so poorly at the box office this year — Sony has made $179M domestically this year as an example. These are the core problems as I see it. Problem #1: It’s expensive to go to the movies. The rising price of tickets doesn’t help but the food prices are also too high for the low quality that it usually is. It costs about $50 for two parents with one child once you factor in


How Film-makers Can Use Wefunder for Equity Based Crowdfunding of Movies

Legal Disclaimer Use this article to learn more about equity based crowdfunding and what your campaign might look like. Then hire a lawyer and an accountant to further advise you. Equity based crowdfunding under the JOBS Act is available only to companies based in the United States. This guide is provided as-is, with no warranties. It is not legal advice.  The author does not take responsibility for anything that results from using this guide. About the Author Carey Martell is an


Hire Me as a Consultant for your Business!

Do you like the information you’ve been finding on my blog or reading in my books? Great! Did you know you can hire me as a consultant? You most certainly can! Check out my site http://www.startyourownmcn.com/ for details on my consultation services and rates. PS: I primarily consult companies wishing to become MCNs but my skills and knowledge can apply to any kind of business. If you think I might be a good fit for your venture feel free to reach


Quick Guide to YouTube Channel Growth

Over the years I’ve written a large number of articles offering advice to YouTube creators. I thought it might be helpful to provide an easy to read list so that people can find them without needing to dig through my entire blog. YouTube Specific How to Build a Successful YouTube Channel – This is one of my most popular articles. The guide is focused around gaming channels but the information can apply to any channels. Lean Channel Supplements – This


The Obvious Reason Why the Ben-Hur Remake Bombed

Owen Gleiberman writes for Variety that Ben-Hur bombed because it did not have any “movie stars”. or not the right ones or some such. I’m here to tell you that’s not the reason at all. It has nothing to do with the actors. It has to do with the fact the book Ben-Hur is practically unknown even in fundamentalist Christian circles today. No mass group of people are filled with a pressing need to go watch another cinematic interpretation of it.


The Movie Reviewers of Today are Out of Touch with Audiences

It seems the vast majority of movie reviewers today live in some kind of Bizzaro World where good is bad and bad is good. It’s become blatantly obvious that the reviewers whom media publications hire to inform the public are failing to do so. My guess is they are using a separate set of criteria to judge the movies than the consumer does and this is coming about due to a collusion among them. Secret journalist email lists are not unheard


The Feminist Schizophrenic Who Society Did Fail

I’ve made a few prior blog posts that might give people the idea I don’t like women. This is simply not the case; I just regard myself as immune to the kind of identity politics that obstructs people from looking at a situation clearly. There are indeed problems facing women in our culture. I’d like to talk about one such individual whom our society has failed, but not for the reasons that radfems usually give. For the past few hours


The Flawed Arguments About Female Discrimination in the Film Industry

I am not a conservative person. I’m totally okay with gender-neutral bathrooms, paid maternal leave and the right for women to have access to birth control / abortions. I’ve never factored in a person’s gender, race or sexual orientation when I considered them for employment, having only cared about if they had the necessary skills to do the work I needed of them. I’m not particularly interested in the personal lives of individuals unless studying their life helps me better


Ghostbusters Reboot Flopped. Why it Deserved to Bomb For Its Marketing

As I predicted back in March, Ghostbusters (2016) failed at the box office. Its Thursday opening in the States was only $3.4M. Throughout the weekend the film continued to play to largely empty rooms.  Other recent Thursday openers: Finding Dory (200m budget) made 5.9 million. The Secret Life of Pets (75m budget) made 5.3 million. Jurassic World (150m budget) made 18.5 million. Deadpool (58m budget) made 12.7 million. Man of Steel (225m budget) made 21 million. Batman V Superman (250m


How to Use Facebook Audience Insights to Perform Market Research For Your Startup

Many people have heard that Facebook is a useful way for brands to directly connect to potential customers, but they may not know why. The reason is simple to understand: Facebook has built its business on data, and it uses information about its users to sell advertisements. Users willingly give Facebook access into their personalities and habits. Facebook uses that knowledge to decide what products are most likely to appeal to different kinds of users to when serving ads for


How to Start Your Own YouTube Network: An Insider’s Guide – Now Available!

As the founder of a successful YouTube multi-network (which sold last year to a film studio) I am often asked to consult for companies that want to understand how to launch their own networks. I’m generally happy to share my knowledge and assist, but sometimes people can’t afford my consultation fees. I’m reluctant to offer free advice because explaining how multi-channel networks work and how to start one from scratch is a very time consuming process, and I just don’t


Monster Crate Club and Creep World

Hey friends, I just wanted to let you know about something, in case you haven’t been keeping up to date with my Twitter or Facebook posts. My publishing imprint, Martell Books, has started expanding into fiction to compliment the nonfiction business related books I’ve been publishing. One of these projects is Creep World, a series of children’s horror novels (there’s about six of them out right now!) by Luther Darkmore. Additionally Martell Books is launching a monthly subscription box service


Is Facebook Enforcing the 20% Ad Text Rule For Ulterior Reasons?

I had another ad rejected today for “violating” Facebook’s 20% text rule. And I’m finally sick of it to the point I’m going to do something about it, even if it’s just embarrass Facebook a little by showing how meaningless this rule actually is. Above is a screenshot which one of Facebook’s “ad integrity specialists” sent me that “proved” my ad for Monster Crate consists of more than 20% text. Please pay special notice to how in some squares of